3 Reasons to Use Drones for Your Real Estate Advertising

The real estate industry is massively competitive. Real estate agents must constantly look for new tools to sell their properties. One of the most recent developments in real estate advertising is the use of drones. Drone photography is different from traditional photography as it allows you to capture larger areas at once. It can also make a great addition to videography, as it allows sweeping shots or aerial views. Are you curious about how drones can help your real estate business? Here are three reasons … Continue reading “3 Reasons to Use Drones for Your Real Estate Advertising”

Why Professional Graphic Design Matters

From logo design to print advertisements, graphic design will play a part in every facet of your business. The visuals that you use to represent your company impact how potential consumers see you. Beautiful and effective graphic design makes your brand seem professional and likable. However, if your visuals are sloppy or not pleasing to the eye, consumers will likely respond poorly to your company. For those who aren’t familiar with graphic design work, it can seem like the process is simple. After all, when … Continue reading “Why Professional Graphic Design Matters”

3 Differences Between Over-the-Top and Traditional TV Ads

Television advertising is a well-known method for reaching potential customers. However, the world of television is changing rapidly. Fewer and fewer consumers watch traditional television through a cable subscription. This is especially true of younger demographics. Instead, users are switching to OTT, or over-the-top advertising. This is a type of television viewing service where, instead of using cable, users access content digitally. Some of this content is ad-free, but many over-the-top services include advertising. Using over-the-top advertising can help you grow your business. If you … Continue reading “3 Differences Between Over-the-Top and Traditional TV Ads”

Top 3 Reasons to Buy Media Through an Agency

Once you have created the perfect advertisement, the next step is to place your ad with the proper media outlet. This is true whether you are working with a print ad in newspaper/magazines or if you have a television or over-the-top advertisement. Media buying is an essential step in your advertising strategy. It won’t matter how fantastic your print or television advertisements are if your potential customers do not see them. You may be tempted to buy ad time/space directly from media companies. However, this … Continue reading “Top 3 Reasons to Buy Media Through an Agency”

5 Tips for Amazing Print Advertisements

Many people overlook print advertisements as digital media is at the forefront of everyone’s minds. Search engine optimization, website design, and online video and photography content are all the rage no matter what sort of business you have. While the sparkle and pizzazz of digital marketing are exciting, you should not ignore print advertising. Many things fall into the category of print media from flyers, mailers, billboards, newspapers, to magazine ads. While all of these methods aren’t right for every business, there are certainly ways … Continue reading “5 Tips for Amazing Print Advertisements”

OTT Media Services Trending for 2019

OTT (Over the Top) media streaming services have been growing at a very fast rate for the last decade. Users access these services through smart TVs, game consoles over the Internet.  The OTT apps are accessed on mobile devices like smartphones and tablets and via websites on personal computers. Live OTT Stream media has been taking the world of film, video, and broadcast television by storm because they avoid traditional cable or satellite pay tv. They have changed the game forever and added tremendous opportunities. … Continue reading “OTT Media Services Trending for 2019”

Media Buying for 2018

Media buying can be a confusing and challenging part of advertising for business owners to navigate. The choices are endless, from choosing the right station to deciding on which shows or videos to advertise. Negotiating the cost of the desired media can be a time-consuming task.  Luckily, there are media buying companies that specialize in every detail associated with ensuring your television commercials or radio advertisements get to your potential customers most efficiently. What follows are three reasons a media buying company is beneficial to … Continue reading “Media Buying for 2018”

Digital Advertising Campaign: 3 Reasons to Develop One

Digital advertising has taken the marketing world by storm over the last decade. However, raditional methods of advertising such as television, radio, yellow pages, direct mail, and print remain effective to various degrees. However, there is a clear shift in the world of marketing to utilize internet-based advertisements. Banner ads, online video commercials, streaming services, and search engine optimization strategies are quickly becoming as standard as a television commercial. Is your business looking to find customers, stay competitive or simply grow? If you’re not doing … Continue reading “Digital Advertising Campaign: 3 Reasons to Develop One”

3 Reasons Why Professional Videography Matters

Professional videography is a requirement in today’s media-driven age.  As a professional or business owner, you may have initiatives to drive sales or to increase brand awareness. A video, as you are likely aware, is an essential tool for generating engagement. You’re only as good as the tools you use, and with inadequate equipment and unskilled workers, your production will look amateurish. The result will only hurt your brand. Here are three reasons why professional videography matters to your company: THE COST Professional video companies … Continue reading “3 Reasons Why Professional Videography Matters”

Bad Advertising Effects

Businesses and marketing firms understand that bad advertising effects can destroy market share. The goal of advertising is obvious. It should heighten engagement, increase online / in-store traffic, improve profits, increase brand recognition and increase market share. However, advertising campaigns can miss the mark and instead lead to a decline in sales numbers. When designing an advertising campaign strategy for your business, it’s important to look at what type of traffic you want to generate. This can be for either your website or place of … Continue reading “Bad Advertising Effects”