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After a previous agency error led to significant overspend, the client had lost confidence in their marketing performance. Amped stepped in to rebuild efficiency and restore trust.
The turnaround happened in just 60 days.
The impact was immediate: the attorney’s intake team experienced some of their busiest months ever, with less ad spend and far greater efficiency. With trust restored, the client is now increasing their ad budget back toward previous levels, this time with dramatically improved results.
Amped rebuilt the firm’s entire digital marketing ecosystem from the ground up. We restructured campaigns, audited and corrected tracking issues, refined audience targeting, introduced high-performance creative, and aggressively eliminated wasted spend.
We also deployed conversion-focused optimizations, improved funnel efficiency, and implemented ongoing A/B testing designed specifically for high-intent personal injury traffic.
The mission: dramatically increase qualified leads and reduce CPL, to give the client confidence to scale again.
Personal injury is one of the most competitive digital advertising categories in the U.S., and this Tulsa-based firm was feeling the pressure. Despite significant investment, the campaign was producing leads at an unsustainably high cost per lead, making continued scaling inefficient. The firm needed a smarter, more disciplined approach to restore performance and unlock profitable growth.
Amped didn’t just improve performance, we rebuilt the entire acquisition model and restored client confidence. With an 87% drop in CPL and a 3× increase in lead volume, the attorney is now positioned to scale with confidence and consistency.
