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Hashtag Basics for Businesses

Marketing on social media sites is one of the trickiest types of advertising for businesses to master. More and more potential customers find companies through social networks, so having a presence on Facebook, Twitter, Instagram, and other sites is essential. A social media marketing strategy can build your brand and help you succeed. However, simply having a page on these social media sites is not enough. Each site catalogs search results similar to Google and other search engines. While having followers on your social media … Continue reading “Hashtag Basics for Businesses”

Top 3 Types of Print Advertisements

In the age of digital advertising, you may be tempted to neglect print advertisements. Why bother with print when most consumers find you through internet advertising and social media? However, print is still an important medium for advertising your product or service. For starters, demographics is a huge factor in what types of advertisements you should use. If you target millennials exclusively, you may be able to get away with a reduced (but not nonexistent) print presence. However, if you target older consumers, print is … Continue reading “Top 3 Types of Print Advertisements”

3 Reasons to Use Drones for Your Real Estate Advertising

The real estate industry is massively competitive. Real estate agents must constantly look for new tools to sell their properties. One of the most recent developments in real estate advertising is the use of drones. Drone photography is different from traditional photography as it allows you to capture larger areas at once. It can also make a great addition to videography, as it allows sweeping shots or aerial views. Are you curious about how drones can help your real estate business? Here are three reasons … Continue reading “3 Reasons to Use Drones for Your Real Estate Advertising”

3 Ways Your Business Can Use Videography

More and more businesses are learning how the inclusion of video can improve their marketing strategy. In 2018, according to Hubspot, 81% of businesses were using videos in their marketing. In general, videos are more engaging than text, and most consumers prefer videos over other forms of content. When it comes to video content, professional videography can make a world of difference. You may already know the value of well-shot videos, but you might not realize just how many ways you can use videography. Here … Continue reading “3 Ways Your Business Can Use Videography”

Top 3 Web Design Trends of 2019

Website design has become a determining factor in how consumers view your brand. Statistics show that 38% of users will leave your site if the web design is not appealing. In addition, 41% of consumers say that website design is the most important factor for them in determining how credible a business is. In 2019, a strong web presence is more important than ever. Whether you are a web-based business or have a physical location, your web page needs to be as strong as possible. … Continue reading “Top 3 Web Design Trends of 2019”

Why Professional Graphic Design Matters

From logo design to print advertisements, graphic design will play a part in every facet of your business. The visuals that you use to represent your company impact how potential consumers see you. Beautiful and effective graphic design makes your brand seem professional and likable. However, if your visuals are sloppy or not pleasing to the eye, consumers will likely respond poorly to your company. For those who aren’t familiar with graphic design work, it can seem like the process is simple. After all, when … Continue reading “Why Professional Graphic Design Matters”

Top 5 Elements of Logo Design

Your logo design will become the first impression of your business. Your logo will appear on your advertisements, your business card, and your website. A customized logo that uses professional design elements can set you apart from the competition. However, creating the perfect logo is not an easy process. As a business owner, you know what you want your branding to convey, but it can be difficult to create a logo design that conveys this. When graphic designers create compelling and memorable logos, these are … Continue reading “Top 5 Elements of Logo Design”

Top 3 Industries for Aerial Drones

Aerial drones are being utilized by the public and business sector as a new trend of the 21st century. They come in handy for highlighting subdivisions, a commercial or industrial property, a golf course, a construction site or an undeveloped lot. People and companies may use a camera drone because these have the ability to capture details of a property that simply cannot be conveyed through conventional still photography or video. Aerial photography is growing more popular. Aerial drones are the newest filming product in … Continue reading “Top 3 Industries for Aerial Drones”

3 Differences Between Over-the-Top and Traditional TV Ads

Television advertising is a well-known method for reaching potential customers. However, the world of television is changing rapidly. Fewer and fewer consumers watch traditional television through a cable subscription. This is especially true of younger demographics. Instead, users are switching to OTT, or over-the-top advertising. This is a type of television viewing service where, instead of using cable, users access content digitally. Some of this content is ad-free, but many over-the-top services include advertising. Using over-the-top advertising can help you grow your business. If you … Continue reading “3 Differences Between Over-the-Top and Traditional TV Ads”

3 Ways to Use Google Adwords to Help Your Business

It’s no secret that the majority of business in 2019 starts online. Whether you run an e-commerce site or you have a physical location, the majority of customers will find you online. Statistics show that 97% of people who visit a local business first learned about their products and services online, and 93% of online experiences begin with a search engine. If you want to get the most business possible, search engine marketing (SEM) is an absolute must. Google AdWords, recently rebranded to Google Ads, … Continue reading “3 Ways to Use Google Adwords to Help Your Business”