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Top 3 Reasons to Blog in 2019

In today’s society, with the ever-changing digital landscape, reasons to blog are increasing as blogs are the new “it” factor for websites. This generation is more digitally active; therefore blogs can quickly help a company flourish with new customers. Well, you might be asking yourself how this works? Since consumers all across the world are always looking for information and advice on search engines, a lot of the information that comes from these searches are from blogs. All businesses need to look at this vital … Continue reading “Top 3 Reasons to Blog in 2019”

5 Tips for Amazing Print Advertisements

Print Advertisements are usually overlooked as digital media is at the forefront of everyone’s minds. Search engine optimization, website design, and online video and photography content are all the rage no matter what sort of business you have. While the sparkle and pizzazz of digital marketing is exciting, print advertising should not be pushed aside. Many things fall into the category of print media from flyers, mailers, billboards, newspaper, to magazine ads. While all of these methods aren’t right for every business, there are certainly … Continue reading “5 Tips for Amazing Print Advertisements”

3 SEO Tips for 2019

When looking at SEO tips, every passing year brings changes, especially in the ever-evolving sphere of search engine optimization. With only a couple months left in 2018, it’s time to start looking into trends and predicting what the future may hold for SEO and pay-per-click so businesses can have a head start going into the new year. Here are three SEO Tips to keep in mind as you build your SEO and PPC campaigns for the coming year. #1: Voice search and changing keywords Typing … Continue reading “3 SEO Tips for 2019”

OTT Media Services Trending for 2019

OTT media services have been growing exponentially for the last decade. The platform has been taking the world of film and television by storm and has changed the game forever. However, what exactly is OTT (Over the top) media, and what does its huge presence mean for traditional TV? Streaming Services: OTT media is any form of content that is delivered over the internet directly to the consumer. There is no going through a middleman station like a broadcast network or television provider. These streaming … Continue reading “OTT Media Services Trending for 2019”

Top 3 Social Media Trends for 2019

In the world we live in today, it is imperative to keep up with social media trends when focusing on marketing and advertising.  Long gone are the days of just dealing with traditional marketing, the average consumer is online 4 hours per day. Social media is constantly changing, evolving, and new ways to use it are always being discovered.  In 2018, we saw some specific trends that worked for businesses.  With 2019 coming up, we want to make sure you are up to date on … Continue reading “Top 3 Social Media Trends for 2019”

Media Buying for 2018

Media buying in 2018 can be a confusing and challenging part of advertising for business owners to navigate. There’s choosing the right stations and what spots to purchase. Then most importantly comes negotiating prices for the desired spots. the inexperienced buyer can easily get lost in the weeds and end up paying extra or not receiving beneficial placement. Luckily, there are media buying companies that specialize in precisely this that can help you ensure your television commercials or radio advertisements get to your potential customers … Continue reading “Media Buying for 2018”

Digital Advertising Campaign: 3 Reasons to Develop One

Digital advertising has taken the marketing world by storm over the last decade. Traditional methods of advertising such as television, radio, the yellow pages, direct mail, and print will continue to be effective in varying degrees. However, there is a clear shift in the world of marketing utilizing internet-based advertisements. Banner ads, online video commercials, streaming services, and search engine optimization strategies are quickly becoming as standard as a television commercial. Is your business looking to find customers, stay competitive or simply grow? If you’re not doing … Continue reading “Digital Advertising Campaign: 3 Reasons to Develop One”

3 Reasons Why Professional Videography Matters

Professional videography is a requirement in today’s media-driven age.  As a company marketer or business owner, you may have initiatives to drive sales or brand awareness. A video, as you are likely aware, is the best way to generate engagement. You’re only as good as the tools you use, and with inadequate equipment and unskilled workers, your production will look amateurish. The result will only hurt your brand. Here are the three reasons why professional videography matters for your company: The Cost: Professional video companies … Continue reading “3 Reasons Why Professional Videography Matters”

Top 3 Reasons Why Web Design is Important

Top 3 Reasons Why Web Design Is Important With 2019 around the corner, a well thought out and beautiful web design is the most effective marketing tool you can have in your arsenal.  When you have a website that is built on a consumer-guided infrastructure, optimized to generate more clients, your business can align its goals with real results. Focusing on the key factors which influence your consumers is how you can tailor a well-built website for digital marketing success. The average American visits thousands … Continue reading “Top 3 Reasons Why Web Design is Important”

3 Ways to Get Your Social Media Engagement Up

Social Media Engagement for 2018 & 2019: More than 3 billion people are active on social media engagement globally, furthermore 76% of them log on daily. Knowing how to behave and post on social media is very important as this is a reflection of your brand personality and consequently influences social users to choose you or ultimately unfollow. Social media is also increasingly being used as a customer service platform where customers and potential customers want answers quickly and in real-time. Here are some social … Continue reading “3 Ways to Get Your Social Media Engagement Up”