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Amped’s strategy helped transform Pools by Design into one of Arizona’s most recognized luxury pool brands.
This growth not only solidified the brand’s market dominance but also set new benchmarks for ROI and scalability within the custom pool industry.
Amped partnered with Pools by Design to completely transform the company’s marketing presence from a local competitor into a regional market leader.
We began with a full brand and digital overhaul, launching a high-performance website, implementing a robust SEO and content strategy, and creating a rich library of photo, video, and Matterport virtual tour assets that showcased the brand’s craftsmanship and design excellence. From there, Amped deployed an integrated media strategy across Google Ads, Meta, OTT, TV, and radio, ensuring Pools by Design was visible at every stage of the customer journey. Every campaign reinforced one consistent message: Pools by Design isn’t just building pools, they’re crafting backyard masterpieces.
In 2024, Amped launched a powerful TV and digital ad campaign that generated over 800 qualified leads in less than 90 days.
So many that the sales team temporarily paused advertising to handle the surge in demand. This rapid influx of opportunities demonstrated the unmatched efficiency of Amped’s data-driven targeting and creative optimization.
Pools by Design set out to compete with some of the most established high-end pool builders in the Southwest. The goal was to elevate the brand, expand reach, and capture market share in a highly competitive luxury segment, all while maintaining quality, reputation, and profitability.
Through years of collaboration and strategic innovation, Amped helped Pools by Design evolve from a local builder into a regional powerhouse, expanding their reach, multiplying revenue, and setting a new industry standard for growth.
