Media Buying for 2018

Stylized image of a shopping cart with media logos to represent media buying

Media buying can be a confusing and challenging part of advertising for business owners to navigate. The choices are endless, from choosing the right station to deciding on which shows or videos to advertise. Negotiating the cost of the desired media can be a time-consuming task.  Luckily, there are media buying companies that specialize in every detail associated with ensuring your television commercials or radio advertisements get to your potential customers most efficiently.

What follows are three reasons a media buying company is beneficial to a business.

#1: EXPERT NEGOTIATING TACTICS

Television and radio ads can vary in price dramatically based on a variety of factors. The location, network, airtime, and accompanying programming can all factor into a media buy’s final price. While these factors do change an average price and provide a framework from which a station will base their offers, these can always be negotiated.

A professional media buyer is an expert when it comes to media buys. A skilled media buyer knows all the ins and outs of a region’s pricing. He will be able to find media buys that have the best placement to promote your product or service. Most importantly, while staying within the projected budget.  Experience media buyers are masters in getting lower prices than an individual as they have various other clients within the station, and thus more negotiating power.

#2: EXTENSIVE NETWORK AND DEMOGRAPHIC KNOWLEDGE

A media buying expert’s job is to know everything there is to know about regional channels, from demographics to prices as well as what promotions are being offered. They use this knowledge to purchase the most efficient schedules for a business advertising campaign. A novice may only understand some simple demographic information, as compared to a buyer’s extensive knowledge of the advertising market. Many small businesses that purchase local television and radio advertising are not experts in the field and therefore may not be getting the best deal. Would you ask medical advice from your plumber? The answer is no.  A media buyer can help in many ways a business target the right demographic audience.

#3: THEY WORK FOR THE CLIENT, NOT THE TV STATION

Salespeople work on commission and so, they would be more than happy to sell directly to a business with little knowledge of the media buying industry.  Media buyers work for their clients, not for the tv stations. Businesses can rest assured that a skilled media buyer will find them the most effective schedule with the best prices. Buyers work with their allocated budget being designed and structured for maximum effectiveness.

The world of media buying can be a confusing one that might turn small businesses off the idea of creating and airing radio and television ads, but with the help of a buyer, businesses can maximize their sales. Finally, with an experienced media buying company as a partner, we can offer full disclosure. As a full-service marketing and advertising agency, we will make sure your company has beautifully crafted television and radio ads. Even more, promising you that we will get your service or brand in front of your target demographic, and as a result, increasing your sales. Contact us at 520.777.8309, one of our professionals at Amped Marketing would love the opportunity to speak with you.