Digital advertising has taken the marketing world by storm over the last couple decades. Traditional methods like television spots, mailers, and print advertisements will likely be around for a while. However, there is a clear shift in the world of marketing to internet-based advertisements. Banner ads, online video commercials, streaming services, and search engine optimization strategies are becoming standard. Businesses in our digital age are looking to find customers and build their brands. Those who aren’t doing digital advertising are just not going to make it. Here are three reasons why every business should be investing in digital advertising:
#1: Targeting exact demographics with digital advertising
When it comes to traditional advertising, there is only so much a company can do to target specific demographics. Sure, billboards and television spots can aim for a certain region, but these traditional advertisements paint with a wide brush.
With digital advertising, there are algorithms at play and specific strategies you can implement within Pay-Per-Click (PPC) and SEO campaigns. This allows for much more specificity when trying to target a certain demographic. A search engine’s knowledge is used to know if a product would be something a consumer may be interested in. This brings in more valuable click-throughs of a website.
#2: Web analytics and campaign evaluation
Every company putting time, effort, and money into a campaign wants to know if those resources are producing results. Knowing a campaign’s results is crucial in determining if things need to change to help the company grow. With traditional marketing, this is nearly impossible to test outside of keeping track of sales numbers from before, during, and after a campaign.
Digital marketing, however, allows a business to utilize web analytics to get very accurate data on how many people are seeing their advertisements and, to some degree, how people are reacting to them. These analytics let companies see if potential clients are engaging with their ads, therefore signaling a successful campaign, or if viewers are simply passing them by meaning that the campaign should be rethought. When it comes to marketing, there are few things more valuable than knowing a customer’s reaction to an advertisement. Digital marketing provides this in a way that traditional ads never could.
#3: Company branding through social media
Social media isn’t just for celebrities and the younger generation. It can do wonders when incorporated into a business’s digital marketing campaign. There are many platforms out there, including Facebook, Twitter, Instagram, Snapchat, and LinkedIn, and keeping track of posting regularly and engaging with consumers on all these different sites sounds like a daunting task at first. However, starting off small and choosing one or two platforms for a specific business could help.
If a company sells a product that is visually appealing, mediums like Instagram and Snapchat would be a good place to start marketing. For a more service-oriented organization like a legal firm or a finance company, social media that prioritizes informational text like LinkedIn or Twitter would be the way to go. Facebook falls in the middle for most businesses and is a great place to start for anyone looking to get their company on social media, as it is one of the most widespread and versatile mediums out there.
Taking the leap into digital advertising is a big deal and takes a lot of time, money, and resources. It’s easy for such a campaign to become overwhelming, but at Amped Marketing we have the solution. We will partner with your business to bring your advertising campaign into the digital age. Contact us today to find out more about how we can create an incredible digital advertising strategy for you.