Digital advertising has taken the marketing world by storm over the last decade. However, raditional methods of advertising such as television, radio, yellow pages, direct mail, and print remain effective to various degrees. However, there is a clear shift in the world of marketing to utilize internet-based advertisements. Banner ads, online video commercials, streaming services, and search engine optimization strategies are quickly becoming as standard as a television commercial.
Is your business looking to find customers, stay competitive or simply grow? If you’re not doing digital advertising, you’re missing out on a dynamic and cost-effective way to reach your potential customers. Here are three reasons why every business should be investing in digital marketing:
#1: Targeting exact demographics with digital advertising
When it comes to traditional advertising, there is only so much an advertiser can do to target specific demographics. Sure, television and radio commercials can aim for a certain region, but these traditional advertisements paint with a wide brush. This creates what we call waste, reaching audiences that we may not necessarily want to reach.
With digital advertising, there are algorithms at play and specific strategies you can implement within your Pay-Per-Click (PPC) and SEO campaigns. This allows for much more specific targeting of a certain demographic. A search engine’s knowledge is used to know if a product would be something a consumer may be interested in. This brings in more valuable click-throughs on a website.
#2: Web analytics and campaign evaluation
Every company putting time, effort, and money into a campaign wants to know if those resources are producing results. Knowing a campaign’s results is crucial in determining if revisions are required to help the company grow and maximize its effectiveness. With traditional marketing, this is nearly impossible to test outside of keeping track of sales numbers from before, during, and after a campaign.
Digital marketing, allows a business to utilize web analytics to get very accurate data on how many people are seeing their advertisements and, to some degree, how people are interacting with them. These analytics let companies see if potential clients are engaging with their ads, therefore signaling a successful campaign. If the opposite effect is being produced, then the advertising campaign would need to be revised. Digital marketing provides this in a way that traditional ads never can accomplish.
#3: Company branding through social media
Social media isn’t just for celebrities and the younger generation. It can do
wonders when incorporated into a business’s digital marketing campaign. There are platforms like Facebook, Twitter, Instagram, Snapchat, and LinkedIn. Keeping track of postings regularly and engaging with consumers on all these sites sounds like a daunting task if you are not familiar with how to navigate these sites.
However, starting off small and choosing one or two platforms for a specific business strategy could help. If a company sells a product that is visually appealing, mediums like Instagram and Snapchat would be a good place to start marketing to this target audience. For a more service-oriented organization like a legal firm or a finance company, social media that prioritizes informational text like LinkedIn or Twitter would be the way to go. Facebook is one of the most widespread and versatile mediums out there to brand your business. It is a great place to start for anyone looking to get their company on social media.
Taking the leap into digital advertising is a big deal. A digital campaign takes a lot of time, money, manpower and resources. It’s easy for such a campaign to become overwhelming, but at Amped Marketing we have the solution. We will partner with your business to bring your advertising campaign into the digital age. Contact us today at 520-777-8309 to find out more about how we can create an incredible digital advertising strategy for you.