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In just 18 months, Paragon Dive Shop transformed from a local retailer into an industry leader.
Through Amped’s blend of strategy, storytelling, and technology, Paragon didn’t just grow, they redefined what’s possible for a niche retailer.
We developed a bold, full-funnel growth strategy designed to connect with both new and experienced divers. With the use of an integrated campaign built on AI-powered marketing, creative storytelling, and eCommerce innovation that positioned Paragon as the region’s go-to dive authority.
We combined SEO and AEO to dominate visibility across search engines and emerging AI discovery platforms. High-performance cross-platform ad campaigns on Google, Meta, and OTT then converted that attention into consistent sales. To amplify impact, a broadcast TV campaign paired with a trip giveaway captured local buzz and drove thousands of new customers directly into Paragon’s retail location.
Every element focused on one clear idea: You don’t have to live near the ocean to dive in, Paragon makes adventure accessible anywhere.
Paragon Dive Shop wanted to make a splash in one of the most competitive niche retail categories, scuba and dive gear. Their goal was simple but ambitious: accelerate growth, dominate online sales, and expand their retail footprint, all from an unexpected place: Tucson, Arizona.
From zero online sales to six figures a month. From a single store to multiple locations. From Tucson “the heart of the desert,” to the forefront of the diving industry. Amped didn’t just help Paragon grow, we helped them make waves.
