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Through smart strategy, bold creative, and high-performance media, Amped turned one of Arizona’s most competitive legal advertisers into one of its most enduring success stories.
Amped has partnered with Grabb & Durando for more than a decade, leading numerous campaigns, but one changed everything.
We brought in UFC legend Chuck “The Iceman” Liddell as the face of the campaign to deliver instant credibility and stopping power. The message was simple, powerful, and memorable, and it resonated immediately. Within 90 days, client intakes surged 70%, forcing the firm to temporarily pause advertising to expand staff to meet demand.
After scaling operations, we continued building on that momentum through a combination of AI Optimization, SEO, and integrated digital + broadcast media, delivering consistent double-digit growth year over year.
Amped also created campaigns featuring Hall of Fame Coach Lute Olson and TV icon Jerry Springer, both of which produced an additional 30–40% lift in new client acquisition.
These results prove one thing: powerful creative drives performance.
Studies show that strong creative alone can increase ROI by 20–30%, while campaigns featuring a relevant celebrity can boost ROI by as much as 40%.
In one of the most competitive advertising categories in the country, personal injury law, standing out isn’t just difficult, it’s nearly impossible. Grabb & Durango needed to increase qualified client intakes and establish themselves as a trusted, recognizable name in a crowded, high-spend market.
A single campaign turned a strong firm into a market leader, and a decade of partnership has kept Grabb & Durando’s phones ringing and their brand thriving. Amped didn’t just advertise a law firm, we built one of the most recognized legal brands in the Southwest.
