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Within 120 days, the Tucson location became the #1 most profitable Quiznos in the United States, generating record-breaking performance that captured national attention.
The success of the Tucson store led to Amped being named REGO’s official agency for all Quiznos marketing and advertising across the United States and Canada, transforming a local win into a national partnership.
Amped approached Quiznos like a startup: agile, data-driven, and relentless. We rebuilt the brand experience both online and offline, connecting digital precision with creative storytelling to reintroduce Quiznos to a modern audience.
Our campaign began with the design, development, and deployment of Enhanced Location Pages to improve the customer experience and strengthen local performance. We launched high-performance digital campaigns across Google, Meta, and OTT to capture local audiences and drive immediate store traffic. At the same time, we reignited nostalgia and trust through high-impact traditional media, including broadcast TV, radio, and video production. Finally, our creative team modernized Quiznos’ visuals through custom photography and design that stayed true to the brand’s iconic “Mmmm… Toasty!” identity.
Every element worked together to deliver one consistent message:
Quiznos is back: hotter, bolder, and better than ever.
Once one of America's most recognizable sandwich brands, Quiznos needed a comeback. Amped was brought in to revitalize the brand, starting with a single underperforming Tucson franchise. The goal was clear: prove the model, reignite local excitement, and rebuild national momentum from the ground up.
From a single Tucson store to a nationwide partnership, Amped didn't just boost sales, we reignited a brand loved across North America. Quiznos' comeback story proves that with the right strategy, bold creative, and precision targeting, even legacy brands can rise again.
