3 Ways to Use Google Adwords to Help Your Business

It’s no secret that the majority of business in 2019 starts online. Whether you run an e-commerce site or you have a physical location, the majority of customers will find you online. Statistics show that 97% of people who visit a local business first learned about their products and services online, and 93% of online experiences begin with a search engine. If you want to get the most business possible, search engine marketing (SEM) is an absolute must. Google AdWords, recently rebranded to Google Ads, … Continue reading “3 Ways to Use Google Adwords to Help Your Business”

What SEO Means and Why It Matters

Any business in this day and age has heard the term search engine optimization (SEO). However, just because you have heard the term doesn’t mean you really understand it. Search engine marketing, also called SEM, is a topic that is simple in principle but which gets more complicated the more you research it. If you find yourself overwhelmed trying to create an SEO strategy, Amped can help you. Here are some basics of what SEO means and why it matters to you and your company. … Continue reading “What SEO Means and Why It Matters”

Top 5 Reasons to Use PPC in 2019

If you are not familiar with PPC, or pay-per-click advertising, it can seem incredibly overwhelming. You know that you want your customers to reach your landing pages easily from any search engine, but you may not know how to do this. It can also seem like paying for traffic to your site isn’t worth it. However, PPC is one of the best investments you can make in 2019. Integrating PPC into your larger search engine marketing (SEM) strategy is essential. Here are the top 5 … Continue reading “Top 5 Reasons to Use PPC in 2019”

Top 3 Reasons to Blog in 2019

In today’s society, with the ever-changing digital landscape, reasons to blog are increasing as blogs are the new “it” factor for websites. This generation is more digitally active; therefore blogs can quickly help a company flourish with new customers. Well, you might be asking yourself how this works? Since consumers all across the world are always looking for information and advice on search engines, a lot of the information that comes from these searches are from blogs. All businesses need to look at this vital … Continue reading “Top 3 Reasons to Blog in 2019”