In the world we live in today, it is imperative to keep up with social media trends when focusing on marketing and advertising. Long gone are the days of just dealing with traditional marketing, the average consumer is online 4 hours per day. Social media is constantly changing, evolving, and new ways to use it are always being discovered. In 2018, we saw some specific trends that worked for businesses. With 2019 coming up, we want to make sure you are up to date on how to leverage your social media platforms successfully.
Here are the Top 3 Social Media Trends for 2019;
#1: Live Video/Webinars
Live videos and webinars were a huge marketing trend we saw all throughout 2018. This will continue for a long time due to the high success rates businesses saw. According to research, 80% of consumers prefer to watch a video from a business compared to reading their posts. This makes sense as videos take less effort on the audience’s end. Videos are usually more entertaining, engaging, and a lot of times the information is retained better.
Often, businesses use live videos and webinars to their advantage by posting informative videos about their products. They show how things operate, or even just give simple updates or daily knowledge. When it comes to promoting a business or product, this is an extremely effective way of doing so. Videos and webinars increase engagement and often lead to customers sharing your video or leaving a comment. The more often videos and webinars occur, the more awareness there will be. This results in reaching more people on many different platforms when done correctly.
Have you ever visited a website and seen an icon that says “Let’s Chat!”? That would be called a Chatbot. Chatbots are a way marketers can engage with customers on their website. It enables them to initiate a conversation about the product, questions, concerns, etc. These bots are a brilliant trend within social media. They can pick up on words sent by the user and create automatic responses instantly. They are actually so accurate one would think you are really talking to a person.
Chatbots drive in more sales and increase a businesses profit. Revenue also soars as customers feel taken care of and recognized. In fact, 80% of businesses and marketers are already using or planning to use chatbots by 2020. This is definitely a good bandwagon to hop on sooner than later.
#3: Influencer Marketing
I’m sure you have been on a social media platform before and seen a famous person promoting a product or company. You can call this influencer marketing. This is when a company reaches out to someone who is well known in society to basically be the “face” of their product or company. Businesses have realized they receive more engagement and attention from audiences when they were creating campaigns that involved an influential person with many followers. When done right, having a celebrity endorsement can actually positively impact the way people view and feel about a product or business as a whole.
This trend is definitely one we are going to continue seeing in 2019 and beyond. Influencers can help you reach the target audience you want, build trust in your company, and increase engagement and reach. It is important to take note though, that the influencer you chose should be relevant and appropriate. No matter what demographics you are trying to aim your marketing at. Overall, you should consider including an influencer in your social media advertising strategies. It’s never too late to try it out!
All in all, being on top of the current social media trends is extremely important. Here at Amped Marketing, we are always up to date and we want to help you. Don’t hesitate to reach out to us at 520.777.8309 as we have all the resources and knowledge you need. Knowing how to market via social media can do wonders, and now is the right time to make sure you are doing it right!