It’s no secret that the majority of business in 2019 starts online. Whether you run an e-commerce site or you have a physical location, the majority of customers will find you online. Statistics show that 97% of people who visit a local business first learned about their products and services online, and 93% of online experiences begin with a search engine. If you want to get the most business possible, search engine marketing (SEM) is an absolute must. Google AdWords, recently rebranded to Google Ads, is one the best ways to get your business in front of potential customers. Here are 3 ways that you can use Google AdWords to help your company:
1. Integrate SEO and PPC
If your business has an online presence (which, if you want to be successful, it should), you’ve definitely heard these two acronyms before. SEO, also known as search engine optimization, is building content to show up higher on the SERP (search engine results page) for search networks. PPC, or pay-per-click, is when you bid on advertisements that appear at the top of the SERP.
SEO targets organic search results, whereas Google AdWords or other PPC services allow you to pay to appear higher on a Google search. Although these are very different, improving one often improves the other. Your Google AdWords campaigns can show you what keywords increase CTR (click through rates) on your ads, and you can, in turn, optimize your landing page for those terms.
2. Strategic Targeting
Google AdWords and other PPC ads campaigns are revolutionary for advertising because unlike most traditional ad campaigns, GoogleAdwords targets customers when they are actively looking for products or services. When you use online advertising to target search engine users, you reach a receptive audience. You can use Google Adwords even more effectively when you target strategically.
Your AdWords account allows you to manage ads so that they show to certain users. Besides keyword choices, you can create ads that show only to mobile users, for example. You can also spend your money more effectively by bidding on ads only during your business hours. This way, you don’t pay a cost per click to have a potential customer see your business when they can’t actually reach you.
3. Cohesive Advertising Campaigns
The best way to use your Google AdWords marketing effectively is to integrate it with your other forms of advertising. If you send mixed messages in print ads, PPC ads, and on your actual landing page, your brand will suffer. However, if you use Google AdWords to reinforce the same points you make in other advertising, your branding will be even stronger.
For example, you should make sure that any language you use in your ads matches how you write blog posts, print copy, or social media posts. In addition, if you have a certain promotion, make sure you follow through on this offer. Your customers will notice your consistency, and they will certainly notice a lack of consistency as well.
If you are building an online advertising strategy, Amped can help you navigate the world of Google AdWords. We handle all aspects of your digital and traditional marketing, so you can be sure to reach customers from all angles. Our PPC management makes sure that when you spend money on Google AdWords, you get the best return. Call us today at 520.777.8309 and tell us how we can help you.