Top 3 Types of Print Advertisements

In the age of digital advertising, you may be tempted to neglect print advertisements. Why bother with print when most consumers find you through internet advertising and social media? However, print is still an important medium for advertising your product or service. For starters, demographics is a huge factor in what types of advertisements you should use. If you target millennials exclusively, you may be able to get away with a reduced (but not nonexistent) print presence. However, if you target older consumers, print is … Continue reading “Top 3 Types of Print Advertisements”

Why Professional Graphic Design Matters

From logo design to print advertisements, graphic design will play a part in every facet of your business. The visuals that you use to represent your company impact how potential consumers see you. Beautiful and effective graphic design makes your brand seem professional and likable. However, if your visuals are sloppy or not pleasing to the eye, consumers will likely respond poorly to your company. For those who aren’t familiar with graphic design work, it can seem like the process is simple. After all, when … Continue reading “Why Professional Graphic Design Matters”

5 Tips for Amazing Print Advertisements

Many people overlook print advertisements as digital media is at the forefront of everyone’s minds. Search engine optimization, website design, and online video and photography content are all the rage no matter what sort of business you have. While the sparkle and pizzazz of digital marketing are exciting, you should not ignore print advertising. Many things fall into the category of print media from flyers, mailers, billboards, newspapers, to magazine ads. While all of these methods aren’t right for every business, there are certainly ways … Continue reading “5 Tips for Amazing Print Advertisements”