Top 3 Branding Trends of 2019

Creating a strong brand is one of the best things a company can do to bring in business. Consumers do not respond solely to products and services, but also to how a company makes them feel. Successful branding can make or break your business. It’s important to note, though, that branding is not static. You cannot expect to stop after creating a simple logo design. Your brand needs to be nurtured and continually adapting to societal changes to survive. You may have a good idea … Continue reading “Top 3 Branding Trends of 2019”

Beginner’s Guide to Branding

In today’s digital age, people are becoming more technologically advanced by utilizing new branding trends. Keeping up with these digital trends is imperative to staying ahead of the curve. In our new digitally enhanced era, more and more competition arrives daily into already crowded arenas. Branding is a way for businesses, products, and even people to capture an audience by showcasing a message.  Why is branding important to specific business structures? Retail businesses refer not only to popular shopping mall stores but also to department … Continue reading “Beginner’s Guide to Branding”

Bad Advertising Effects

Bad Advertising: Businesses and marketing firms understand that bad advertising effects can destroy market share. The goal of advertising is obvious, to heighten engagement, increase online / in-store traffic, improve profits, and take over more market share. Many times, advertising campaigns miss their intended mark. Instead end up evolving throughout time based on social feedback, growth or decline in sales numbers. When designing a strategy, it’s imperative to look at what type of traffic you would like to generate. Secondarily, how your organization is going … Continue reading “Bad Advertising Effects”

Marketing Agency vs. In-House Marketing

Every business needs some form of marketing strategy, whether it is a small business or a large corporation, with the aim to bring in customers and money. A marketing agency is the best way to achieve this. In today’s digital landscape, you need to stay ahead of your competitors to be successful. You may be wondering whether hiring an advertising agency is the best idea for your business. Here are five reasons why hiring an advertising agency would benefit you. 1. IT’S CHEAPER This may … Continue reading “Marketing Agency vs. In-House Marketing”