Marketing Agency vs. In-House Marketing

Every business needs some form of marketing strategy, whether it is a small business or a large corporation, with the aim to bring in customers and money. A marketing agency is the best way to achieve this. In today’s digital landscape, you need to stay ahead of your competitors to be successful. You may be wondering whether hiring an advertising agency is the best idea for your business. Here are five reasons why hiring an advertising agency would benefit you.

1. IT’S CHEAPER

This may be the best reason of all to hire a marketing agency. It may seem like it would be a lot cheaper to hire in house, however there are more costs involved in this process than you may initially realise. In addition to paying a skilled employees (or employee’s) salary, you have to advertise the position, pay a recruiter/trainer, payroll taxes and healthcare among many other things. You may even have to pay for new and constantly changing marketing and editing software which can prove to be highly expensive. Employing a team of experienced skilled marketers can cost you more than $300,000 a year!

2. UNBEATABLE EXPERIENCE

It takes a lot of time and money to put together a fully functioning marketing team. There are many aspects of a good marketing strategy which require many different skill sets, to make it most effective. This makes it incredibly advantageous to hire an agency, they will have specific knowledge in a wide range of areas, and will have experts in house to handle every aspect of your marketing. From content creation, web development, SEO specialists, social media, video production, photography and so much more, for so much less.

3. NEW PERSPECTIVE

Getting a fresh perspective and new ideas for your business and your marketing campaigns from experienced professionals is invaluable. They may help identify unseen opportunities and areas for improvement. With the ever-changing landscape of SEO and social media platforms, it is vital to have professionals who are dedicated to adapting your strategy for maximum effectiveness.

4. PRIORITY, EFFICIENCY AND CONSISTENCY

This is particularly prevalent if you are a small business, as other things are constantly arising for your staff to contend with. A marketing agency only does marketing, so your business’s marketing is their priority. Having your marketing done efficiently and consistently will increase sales and engagement.

5. EASIER TO GROW

Finally, by hiring a marketing agency, it gives you the ability to advertise with whatever budget you have to begin with. As your business grows and becomes more successful, you can scale up your marketing budget, without having to hire and train any new staff. Finally, you’re able to roll out bigger marketing campaigns as you have access to a full team of experts.

Above all, marketing is a process and one that should not be taken lightly. We’re a multidisciplinary marketing agency offering advertising expertise with traditional marketing foundations, with a modern unconventional approach. Therefore, our highly-energized team of seasoned professionals are ready to help you take your business to the next level. Contact us today, to find out what we can offer your business.

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