OTT (Over the Top) media streaming services have been growing at a very fast rate for the last decade. Users access these services through smart TVs, game consoles over the Internet. The OTT apps are accessed on mobile devices like smartphones and tablets and via websites on personal computers. Live OTT Stream media has been taking the world of film, video, and broadcast television by storm because they avoid traditional cable or satellite pay tv. They have changed the game forever and added tremendous opportunities. … Continue reading “OTT Media Services Trending for 2022”
In the world we live in today, it is imperative to keep up with social media platforms when focusing on marketing and advertising. Long gone are the days of just dealing with traditional marketing, the average consumer is online 4 hours per day. Social media is constantly changing and evolving. Consumers every day are discovering new ways on how to use these social media trends. In 2021, we saw some social media trends that worked for businesses. In 2022 you want to make sure you … Continue reading “Top 3 Social Media Trends for 2022”
Media buying can be a confusing and challenging part of advertising for business owners to navigate. The choices are endless, from choosing the right station to deciding on which shows or videos to advertise. Negotiating the cost of the desired media can be a time-consuming task. Luckily, there are media buying companies that specialize in every detail associated with ensuring your television commercials or radio advertisements get to your potential customers most efficiently. What follows are three reasons a media buying company is beneficial to … Continue reading “Media Buying for 2022”
Digital advertising has taken the marketing world by storm over the last decade. However, raditional methods of advertising such as television, radio, yellow pages, direct mail, and print remain effective to various degrees. However, there is a clear shift in the world of marketing to utilize internet-based advertisements. Banner ads, online video commercials, streaming services, and search engine optimization strategies are quickly becoming as standard as a television commercial. Is your business looking to find customers, stay competitive or simply grow? If you’re not doing … Continue reading “Digital Advertising Campaign: 3 Reasons to Develop One”
Professional videography is a requirement in today’s media-driven age. As a professional or business owner, you may have initiatives to drive sales or to increase brand awareness. A video, as you are likely aware, is an essential tool for generating engagement. You’re only as good as the tools you use, and with inadequate equipment and unskilled workers, your production will look amateurish. The result will only hurt your brand. Here are three reasons why professional videography matters to your company: THE COST Professional video companies … Continue reading “3 Reasons Why Professional Videography Matters”
A well thought out and beautiful web design is the most effective marketing tool you can have in your arsenal. When you have a website that is built on a consumer-guided infrastructure, optimized to generate more clients, your business can align its goals with real results. Focusing on the key factors which influence your consumers is how you can tailor a well-built website for digital marketing success. The average American visits thousands of websites per year. In today’s digital world, a fast loading page, intuitive … Continue reading “Top 3 Reasons Why Web Design is Important”
More than 3 billion people are active on social media engagement globally, furthermore 76% of them log on daily. Knowing how to behave and post on social media is very important as this is a reflection of your brand personality and consequently influences social users to choose you or ultimately unfollow you. Social media is also increasingly being used as a customer service platform where customers and potential customers want answers quickly and in real-time. Here are some social media engagement tips we at Amped … Continue reading “3 Ways to Get Your Social Media Engagement Up”
Digital advertising involves a huge spectrum of constantly evolving platforms. In the next five years, experts predict that digital marketing will account for more than 75% of marketing budgets. It’s vital to your business to have a strong online presence to be able to actively compete in the market space. Our team at Amped Marketing are experts in social media, search engine optimization, pay-per-click, strategy, content creation, blogging, and website management. If you are unsure where to start when it comes to digital advertising, we … Continue reading “Why is Digital Advertising Important?”
Businesses and marketing firms understand that bad advertising effects can destroy market share. The goal of advertising is obvious. It should heighten engagement, increase online / in-store traffic, improve profits, increase brand recognition and increase market share. However, advertising campaigns can miss the mark and instead lead to a decline in sales numbers. When designing an advertising campaign strategy for your business, it’s important to look at what type of traffic you want to generate. This can be for either your website or place of … Continue reading “Bad Advertising Effects”
Marketing is constantly changing. Sometimes it’s hard to keep up, especially with technology evolving at a faster rate than ever before. As a result, if you want to stay ahead of the curve and outrank your competitors, it is always important to be knowledgeable of evolving trends (or hire an agency that has the knowledge). While you’re looking ahead to the future of marketing, we have compiled a list of the best marketing statistics for 2018 and beyond. Key Statistics Using video on landing pages … Continue reading “Shocking Marketing Statistics for 2022 and Beyond”
