Creating a strong brand is one of the best things a company can do to create awareness for their product or service. Consumers do not respond solely to products and services, but also to how a company makes them feel. Successful branding can make or break your business. It’s important to note, though, that branding is not static. You cannot expect to stop after creating a simple logo design.
To survive, your brand needs to be nurtured and continually adapt to societal changes. You may have a good idea of what your brand should be, but without proper adaptation, new consumers will fall short. Even companies with classic, well-known brands, such as Coca-Cola, need to adapt to ever-changing trends. Amped is on the cutting edge of advertising, and we are here to help you with effective brand changes to fit new and ever-changing trends.
Here are the top 4 branding trends of 2024:
1. Multiple Logos
While a logo should be consistent, the idea that a logo should always be exactly the same is slowly fading. In 2024, more and more companies are creating multiple logo designs for different purposes. For example, a business may have one logo for social media, but a simpler logo for its app icon. It might also be effective to use different colors for different advertisements using a company logo. This doesn’t mean that each logo should be so wildly different that customers can’t connect them. Each logo should have common elements, with just enough changes to adapt to different digital channels. If you’re relying on a logo generator, you won’t be able to create the professional logo you need. Amped’s graphic design team will create a custom logo or logos to help you stand out.
2. Appealing to Millennials and Gen Z
Advertising has traditionally targeted older generations such as baby boomers and Generation X. However, companies in 2024 are using branding strategies that appeal to younger generations. Millennials are now between 28 and 43, and so are gaining more buying power. Gen Z is young (generally under 28), but you should also consider them in your branding strategy.
One of the main differences between millennials and previous generations is that millennials are more drawn to digital marketing. Companies that wish to appeal to this younger generation will benefit from social media and online marketing. Creating an effective social media presence requires more than generic images and “cliché” written posts. Digital media should include blog posts along with shorter written content and dynamic, high-quality images and videos. Amped Marketing will provide you with expert social media marketing strategies.
3. “Phigital” Marketing
Although millennials and other generations are tuned in to digital marketing, effective branding is not limited to the digital realm. The term “Phigital” is a combination of physical and digital. Whereas previous years have shown a trend toward digital marketing strategies, 2024 will shift closer to the middle of the spectrum.
Phigital marketing acknowledges that branding cannot be wholly based on physical or digital strategies. A company can use a Phigital strategy to their benefit by keeping a consistent brand in physical and digital channels. Successful companies will include traditional print advertisements as well as interactive digital content. One example of Phigital marketing is the Coca-Cola Freestyle machines. These exist in a physical space but include a digital interface.
4. Sustainability and Ethical Branding
In 2024, consumers are becoming increasingly concerned with the ethical practices and environmental impact of the brands they support. Companies that prioritize sustainability and ethical values in their branding will resonate more with socially-conscious consumers. This involves transparent business practices, eco-friendly products, and sustainable packaging. Brands that demonstrate a genuine commitment to making a positive impact on society and the environment are likely to build stronger, more loyal customer relationships.
Amp Up Your Brand With Amped Marketing
It’s important to have an advertising agency on your side in 2024 that will know which branding trends are forming. Amped can help you create a strategy to help you succeed in 2024. Contact us today and tell us how we can help you reach your branding goals!
