Why is Digital Advertising Important?

Stylized image of woman using a laptop with a superimposed digital advertising graphic

Digital advertising involves a huge spectrum of constantly evolving platforms. In the next five years, experts predict that digital marketing will account for more than 75% of marketing budgets. It’s vital to your business to have a strong online presence to be able to actively compete in the market space. Our team at Amped Marketing are experts in social media, search engine optimization, pay-per-click, strategy, content creation, blogging, and website management. If you are unsure where to start when it comes to digital advertising, we are here to help.

How to start using digital advertising:

Since most consumers find businesses online, growing your business is easier when you are easier to find on Google and other search engines. This is where search engine optimization, or SEO, comes in. SEO is a technique to get your webpage to the front page of a search engine. This requires targeting keywords that relate to the products and services you offer. Having a strong ranking for those keywords will help you be more competitive against opposing businesses in your sector.

Improving SEO is a process that requires proven strategies. Since the SEO landscape is constantly changing, effective search engine marketing (SEM) requires you to stay up-to-date with the latest trends. The most challenging obstacle to search engine optimization success is changing search algorithms. Simply redesigning the web pages and reworking some content does not guarantee results.


AdWords is run by Google where businesses pay to display PPC (Pay-Per-Click) advertising copy in the search engine results. Like organic search results, this service is keyword-driven. Businesses select and bid on keywords (words and phrases users type into search engines) within their budget in order to attract people to their sites. Our agency will establish an account, then monitor its performance, optimizing the strategy for maximum results.

The best part about Google Adwords and other PPC campaigns is that results are instant. SEO takes time to build, whereas PPC can be done much more rapidly. This helps you appear higher on the search engine results page (SERP) right away. When you appear on the first page of Google, more customers find you, whether it is through a PPC ad or an organic SEO ranking.


Digital campaigns can be designed to target consumers based on their location, viewing habits, interests, age, gender, and behaviors.  The practice focuses on potential customers that live or work near your business; maximizing your advertising dollars. We understand potential clients in real time or past location, this experience and knowledge help us achieve the exact message at the right time.

From a digital perspective, we would know if the potential client is looking around for a business like yours, in addition, we can even target the exact products or services they are looking for. Thus, getting the right ad in front of them is key; that’s where we come in. We have experts ready to create powerful ads for your business that will get in front of the right potential clients.

As a result, digital advertising has to be a primary focus in today’s modern world. Keeping up with this trend is vital. Hiring a team to handle everything digital for your firm has never been more important. We at Amped will make sure your business is up to date with digital marketing campaigns while you focus on helping clients get what they need and want. Contact us today or call 520.777.8309 for a free consultation.