3 Reasons Why Professional Videography Matters

Image of a professional videography shoot

Professional videography is a requirement in today’s media-driven age.  As a professional or business owner, you may have initiatives to drive sales or to increase brand awareness. A video, as you are likely aware, is an essential tool for generating engagement. You’re only as good as the tools you use, and with inadequate equipment and unskilled workers, your production will look amateurish. The result will only hurt your brand.

Here are three reasons why professional videography matters to your company:


Professional video companies can precisely formulate how much a video will cost. In most cases, companies will guarantee a specific rate for a completed product. They’ll also have state-of-the-art equipment to provide you with the best visual quality and professional style. When you start doing it yourself, you’ll need the correct video, sound and lighting equipment. If you don’t have these professional devices lying around, you’ll have to rent them at a high cost.

All of this plus post-production costs, paying employees, and the cost of video editing causes the price to skyrocket when you try to keep it in-house. Eliminate all of these incidental purchases and costs by using a professional videographer instead, who will know how to use their tools to the best effect.


As an amateur, it can be difficult to determine the amount of time you will need to plan, shoot, and refine your project. Do-it-yourself video productions take longer than the same projects completed by a professional.  With so many different factors that can go wrong, there is a possibility that you might not even finish the project at all and not to mention the money you could end up losing. Professionals stick to deadlines and know how to manage their time effectively. As a result, you will get a better product in a shorter timeframe than you would be working on your own.


While you are surely an expert in your chosen field, you are not a professional marketer. Significant training and professional-grade equipment combine to create high-quality videos. An experienced company has specific systems in place to design a project and strategically drive it from beginning to end. When you do it yourself, you lack the experience needed to be able to identify issues and proficiently address them. Call on the experts instead.

If you or your company is looking to produce a commercial here in Tucson, or anywhere in the nation, Amped Marketing has a professional video production company with few limitations. We use the best video capturing equipment and combine it with high-grade software and expert videographers and creative directors. Once your video is done, we can even help you market it on social media and can buy ad spots on local television stations or over-the-top streaming services.

Contact us today or call 520.777.8309 for a free consultation. From the initial stages of your next production, let us take you to the next level.