In today’s society, with the ever-changing digital landscape, reasons to blog are increasing as blogs are the new “it” factor for websites. This generation is more digitally active; therefore blogs can quickly help a company flourish with ...
Print Advertisements are usually overlooked as digital media is at the forefront of everyone’s minds. Search engine optimization, website design, and online video and photography content are all the rage no matter what sort of business you have. While the sparkle and pizzazz of digital marketing is exciting ...
When looking at SEO tips, every passing year brings changes, especially in the ever-evolving sphere of search engine optimization. With only a couple months left in 2018, it’s time to start looking into trends and predicting what the future may hold for SEO and pay-per-click so businesses ...
OTT media services have been growing exponentially for the last decade. The platform has been taking the world of film and television by storm and has changed the game forever. However, what exactly is OTT (Over the top) media, and what does its huge presence mean for ...
Every business needs some form of marketing strategy, whether it is a small business or a large corporation. Successful advertising will bring in more customers and sales. If you want this type of success, then a marketing agency is the best way to achieve it. In today’s digital landscape, you need to stay ahead of your competitors to be successful. You may be wondering whether hiring an advertising agency is the best way to increase your business. Here are five reasons why hiring an advertising … Continue reading “Marketing Agency vs. In-House Marketing”
“I don’t like when ads take matters too seriously,” I hear a person echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another person adds, “If it’s not clever it’s not worth it.” It’s clear that entertaining ads reach customers much more effectively. Talking geckos, dancing ponies, and wordplay (think Kmart’s “Ship my pants”) – these are the marks of modern age advertising. Advertising isn’t just about products. Viewers want to be entertained. WHY THE LONG FACE? While the … Continue reading “The Effectiveness of Entertaining Ads”
The use of U.A.V. or drone technology has emerged at the forefront of the contemporary advertising strategy. This is in large part due to the great reduction in expense compared to traditional aerial filming with helicopters. Helicopters vs. Drones Due to the liability insurance that helicopters are required to carry, the costs involved usually skyrockets. In addition to the risk of life & limb driving up the insurance rates, the cost of fuel, maintenance and pilot/crew compensation costs also have to be figured in. If … Continue reading “Drones – The Future of Advertising”
If you run a business you may be considering placing a media advertisement to attract new customers. The question then arises: should I buy advertisement space directly through a tv station, website, radio station, print publication, or should I contact an advertising agency to better negotiate my ad buys? As tempting as it might be to “cut out the middleman,” the advertising agency is your best choice. Why would an advertising agency be your best choice? The advertising agency works for you and your best … Continue reading “Direct Media vs. Agency Placement”
