Media Buying for 2022
Media buying can be a confusing and challenging part of advertising for business owners to navigate. The choices are endless, from choosing the right station to deciding on which shows or videos to advertise. Negotiating the cost of the desired media can be a time-consuming task. Luckily, there are media buying companies that specialize in […]
The Effectiveness of Entertainment Ads
“I don’t like when ads take matters too seriously,” I hear a person echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another person adds, “If it’s not clever it’s not worth it.” It’s clear that entertainment ads reach customers much more effectively. Talking geckos, dancing ponies, and wordplay […]