3 Differences Between Over-the-Top and Traditional TV Ads

Television advertising is a well-known method for reaching potential customers. However, the world of television is changing rapidly. Fewer and fewer consumers watch traditional television through a cable subscription. This is especially true of younger demographics. Instead, users are switching to OTT, or over-the-top advertising. This is a type of television viewing service where, instead of using cable, users access content digitally. Some of this content is ad-free, but many over-the-top services include advertising. Using over-the-top advertising can help you grow your business. If you … Continue reading “3 Differences Between Over-the-Top and Traditional TV Ads”

Top 3 Reasons to Buy Media Through an Agency

Once you have created the perfect advertisement, the next step is to place your ad with the proper media outlet. This is true whether you are working with a print ad in newspaper/magazines or if you have a television or over-the-top advertisement. Media buying is an essential step in your advertising strategy. It won’t matter how fantastic your print or television advertisements are if your potential customers do not see them. You may be tempted to buy ad time/space directly from media companies. However, this … Continue reading “Top 3 Reasons to Buy Media Through an Agency”

Media Buying for 2018

Media buying can be a confusing and challenging part of advertising for business owners to navigate. The choices are endless, from choosing the right station to deciding on which shows or videos to advertise. Negotiating the cost of the desired media can be a time-consuming task.  Luckily, there are media buying companies that specialize in every detail associated with ensuring your television commercials or radio advertisements get to your potential customers most efficiently. What follows are three reasons a media buying company is beneficial to … Continue reading “Media Buying for 2018”

Direct Media vs. Agency Placement

If you run a business you may be considering placing a media advertisement to attract new customers. The question then arises: should I buy advertisement space directly through a tv station, website, radio station, print publication, or should I contact an advertising agency to better negotiate my ad buys? As tempting as it might be to “cut out the middleman,” the advertising agency is your best choice. Why would an advertising agency be your best choice? The advertising agency works for you and your best … Continue reading “Direct Media vs. Agency Placement”