3 Differences Between Over-the-Top and Traditional TV Ads

Television advertising is a well-known method for reaching potential customers. However, the world of television is changing rapidly. Fewer and fewer consumers watch traditional television through a cable subscription. This is especially true of younger demographics. Instead, users are switching to OTT, or over-the-top advertising. This is a type of television viewing service where, instead of using cable, users access content digitally. Some of this content is ad-free, but many over-the-top services include advertising. Using over-the-top advertising can help you grow your business. If you … Continue reading “3 Differences Between Over-the-Top and Traditional TV Ads”

Top 3 Reasons to Buy Media Through an Agency

Once you have created the perfect advertisement, the next step is to place your ad with the proper media outlet. This is true whether you are working with a print ad in newspaper/magazines or if you have a television or over-the-top advertisement. Media buying is an essential step in your advertising strategy. It won’t matter how fantastic your print or television advertisements are if your potential customers do not see them. Although you may be tempted to buy ad time/space directly from media companies, this is … Continue reading “Top 3 Reasons to Buy Media Through an Agency”