3 Differences Between Over-the-Top and Traditional TV Ads

Television advertising is a well-known method for reaching potential customers. However, the world of television is changing rapidly. Fewer and fewer consumers watch traditional television through a cable subscription. This is especially true of younger demographics. Instead, users are switching to OTT, or over-the-top advertising. This is a type of television viewing service where, instead of using cable, users access content digitally. Some of this content is ad-free, but many over-the-top services include advertising. Using over-the-top advertising can help you grow your business. If you … Continue reading “3 Differences Between Over-the-Top and Traditional TV Ads”

OTT Media Services Trending for 2019

OTT media services have been growing exponentially for the last decade. The platform has been taking the world of film and television by storm and has changed the game forever. However, what exactly is OTT (Over the top) media, and what does its huge presence mean for traditional TV? Streaming Services: OTT media is any form of content that is delivered over the internet directly to the consumer. There is no going through a middleman station like a broadcast network or television provider. These streaming … Continue reading “OTT Media Services Trending for 2019”