When looking at SEO tips, every passing year brings changes, especially in the ever-evolving sphere of search engine optimization. With only a couple months left in 2018, it’s time to start looking into trends and predicting what the future may hold for SEO and pay-per-click so businesses can have a head start going into the new year.
Here are three SEO Tips to keep in mind as you build your SEO and PPC campaigns for the coming year.
#1: Voice search and changing keywords
Typing and speaking are two very different forms of communication. Speech is much more fluid, an improvisational form of communication, especially when it comes to searching for something on the internet. Consumers need to take the time to type out what they are saying and see it written out before pressing “search.” They organically word things differently when activating a listening device and speaking into it.
These voice queries could come in completely different forms, as well. For example, if someone is trying to figure out how to change his or her date and time settings on the computer, they might type “date and time change on pc/mac.” This will likely bring up their answer in seconds as they used particular keywords that can lead them to the answer. However, say this same person decides to speak this query instead, they might phrase it as: “How do I fix the time on my computer?” This could easily provide results that aren’t related to the actual question at hand and confuse the consumer. The move to voice search technology is going to be such a crucial element for SEO experts in 2019 and beyond.
#2: Think bigger than the Big Three
Google has dominated the search engine space, and arguably the internet, for years. Bing and Yahoo came in 2nd & 3rd, making these the big three that people think of when they see SEO. Businesses and products need to be discoverable on the big three, but also in numerous social media platforms. Each of these websites has their algorithms, functions, and search capabilities.
#3: Breaking into Blockchain
Blockchain is a confusing concept at first, but it will become an essential part of any business online. Blockchain is a type of technology that allows bitcoin and cryptocurrency transactions to operate in a secure and manageable fashion. Within the system, transactional information is decentralized and public. This places more power into the hands of consumers and small businesses. Blockchain reduces click fraud, allows for online payments in an extremely secure environment, and saves businesses money. Anyone not using blockchain by 2019 is missing out on some very worthwhile benefits.
Keeping up with the times and predicting the future of SEO and PPC is not an easy task. If you’re looking to upgrade your digital marketing campaign with a professional strategy, keep your eye on the future. Our in-house SEO experts will ensure that your plan is the best it’s ever been. Contact us today at 520-777-8309 and see what we can do for your business.