Graphic design is absolutely key to your brand identity. A visually pleasing company logo or a dynamic website design can take your business to the next level. However, graphic design is a constantly evolving field. What were once the tried and true principles of design have become obsolete. At Amped, we are on the cutting edge of graphic design, logo design, and website design. We constantly keep an eye out for the newest trends and incorporate them into our design work.
These are the top 3 up-and-coming trends for graphic design in 2019:
1. Duotone Gradients
Gradients have always been common in websites, logos, and print advertisements. The gentle transition of colors is visually appealing and is certain to attract customers. The newest variation on this trend is a duotone gradient or a gradient that uses only two colors over an existing photo. Spotify is a great example of a brand that uses this technique in its photos for playlists.
One major benefit of duotone gradients is that you can work with color psychology. Consumers make most choices subconsciously, and if your branding doesn’t take this into account, you are missing out! By combining the unconscious symbolism of colors with the trend of a duotone gradient, you will have unique control over how customers see your business.
2. Serif Fonts
Whereas it used to be common to go for a less cluttered sans serif font, logo fonts, as well as fonts used in web development, are trending toward serif fonts in 2019. You’ll notice if you examine the logos of major companies that most do still use sans serif. In fact, Google switched from a serif logo to a sans serif logo in 2015. However, many companies are realizing that a serif logo will help them stand out in 2019.
Using a serif font conveys a sense of elegance and respectability. In order to appeal to wider demographics, many businesses will combine the sophistication of a serif font with more playful graphic design elements. They also may use a serif font for headings, but use easier-to-read sans serif fonts for body text. A skillful mixing of these elements creates the best user experience for your website designs.
3. 3D Designs
The final graphic design trend likely to influence logos and websites in 2019 is the rise of 3D designs. Previously, companies have stuck to basic 2D designs, especially for logos. While the flat appearance of traditional logos can be a benefit, 3D rendering in designs adds a sense of futurism and adventure. As with any other graphic design choice, the type of company matters. If you want to convey a sense of traditionalism, then 3D design may not be the best fit.
However, 3D design does offer a lot of flexibility, as there are various subtypes to this trend. Some businesses choose to spice up their logo with a 3D font. Others, however, may want to keep a traditional flat logo but incorporate 3D renderings into their website design and online presence. 3D animation is also a growing trend, and commercials that mix 3D rendering with video can create a playful atmosphere.
Keeping up with the many graphic design trends impacting digital marketing in 2019 is hard work. Luckily, Amped is here to help. We stay up-to-date and combine consumer psychology with graphic design principles to help your business. Contact us today at 520.777.8309 and tell us how we can create your next advertisement, custom logo design, or website!