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Within the first year of the campaign, TUS saw substantial increases in awareness and passenger volume, ultimately leading to record-breaking performance. Since partnering with Amped, passenger traffic has soared by 2.13 million travelers, a 125% increase, all achieved without increasing budget.
Amped partnered with TUS and the University of Arizona to launch a bold, community-driven campaign designed to quickly shift local sentiment. By featuring University of Arizona football and basketball athletes, the campaign tapped directly into Tucson’s pride and positioned TUS as the hometown airport.
The easy, convenient choice for business and leisure travelers.
We reinforced this message through a unified mix of TV, radio, outdoor, and digital media. Momentum built rapidly after launch, with brand lift, engagement, and passenger volume increasing month over month.
Every component worked toward one idea: why fly out of Phoenix when Tucson makes traveling easy?
Tucson International Airport (TUS) needed to increase passenger traffic, recapture local travelers who were choosing to fly out of Phoenix (PHX), and raise community awareness of new direct flights, all without increasing their budget. TUS required a smarter, more efficient strategy that could generate measurable growth fast.
Amped helped Tucson International Airport reclaim local loyalty, elevate brand perception, and transform an existing budget into record-breaking growth. The momentum hasn’t stopped. Even after the campaign’s success, Amped has continued delivering strong performance and consistent passenger growth through ongoing optimization and smart media strategy.
