In today’s society, with the ever-changing digital landscape, reasons to blog are increasing as blogs are the new “it” factor for websites. This generation is more digitally active; therefore blogs can quickly help a company flourish with ...
Print Advertisements are usually overlooked as digital media is at the forefront of everyone’s minds. Search engine optimization, website design, and online video and photography content are all the rage no matter what sort of business you have. While the sparkle and pizzazz of digital marketing is exciting ...
When looking at SEO tips, every passing year brings changes, especially in the ever-evolving sphere of search engine optimization. With only a couple months left in 2018, it’s time to start looking into trends and predicting what the future may hold for SEO and pay-per-click so businesses ...
OTT media services have been growing exponentially for the last decade. The platform has been taking the world of film and television by storm and has changed the game forever. However, what exactly is OTT (Over the top) media, and what does its huge presence mean for ...
Television advertising is a well-known method for reaching potential customers. However, the world of television is changing rapidly. Fewer and fewer consumers watch traditional television through a cable subscription. This is especially true of younger demographics. Instead, users are switching to OTT advertising, or over-the-top advertising. This is a type of television viewing service where, instead of using cable, users access content digitally. Some of this content is ad-free, but many over-the-top services include advertising. Using over-the-top advertising can help you grow your business. If … Continue reading “Over-The-Top Advertising (OTT) Streaming Ads”
Once you have created the perfect advertisement, the next step is to place your ad with the proper media outlet. This is true whether you are working with a print ad in newspaper/magazines or if you have a television or over-the-top advertisement. Media buying is an essential step in your advertising strategy. It won’t matter how fantastic your print or television advertisements are if your potential customers do not see them. You may be tempted to buy ad time/space directly from media companies. However, this … Continue reading “Top 3 Reasons to Buy Media Through an Agency”
Media buying can be a confusing and challenging part of advertising for business owners to navigate. The choices are endless, from choosing the right station to deciding on which shows or videos to advertise. Negotiating the cost of the desired media can be a time-consuming task. Luckily, there are media buying companies that specialize in every detail associated with ensuring your television commercials or radio advertisements get to your potential customers most efficiently. What follows are three reasons a media buying company is beneficial to … Continue reading “Media Buying for 2022”
If you run a business you may be considering placing a media advertisement to attract new customers. The question then arises: should I buy advertisement space directly through a tv station, website, radio station, print publication, or should I contact an advertising agency to better negotiate my ad buys? As tempting as it might be to “cut out the middleman,” the advertising agency is your best choice. Why would an advertising agency be your best choice? The advertising agency works for you and your best … Continue reading “Direct Media vs. Agency Placement”
