When your commercial is ready to air, we will shop it to all the networks and certainly get the best price while putting your ad in front of your target market with media buying. At Amped, we integrate media strategies with both demographic and psychographic information combined with our extensive experience in media planning and buying to make advertising work for you. Purchasing advertisements can happen through a media company or can be facilitated through a variety of different sources. TV stations, newspapers, magazines, a website or agency are the usual sources in which media buying occurs. Pricing negotiations along with researching the best venues for placement can usually be the toughest stress points.
Our Media Director boasts 35 years of advertising experience handling clients of all sizes and types, from fortune 500 companies to local businesses. As a result, we create customized purchasing plans for all of our clients based on their needs and target demographic. We always get the best pricing because we buy millions of dollars worth of ads across national syndicates every month. Furthermore, we will make appropriate changes as needed to keep up with the ever-changing advertising landscape.
Advertising efficiency is a key component of a campaign, we treat your money as if it were ours. The result is we get 5-10% more media versus our competitors benefiting our clients with increased exposure. We achieve this by leveraging our vendor relationships and aggressively negotiating on your behalf to get you more ads. Here at Amped, we combine your expert knowledge of your business with our expertise in marketing to help you prosper.
Media buying in 2018 can be a confusing and challenging part of advertising for business owners to navigate. There’s choosing the right stations and what spots to purchase. Then most importantly comes negotiating prices for the desired spots. the inexperienced buyer can easily get lost in the weeds and end up paying extra or not … Continue reading “Media Buying for 2018”