“After all the statistics and calculations are formed, the one element that breathes life into marketing is good Design.” - Steve Jobs -


Red is the color of energy, passion, action, ambition and determination. It is also the color of anger and sexual passion.

Companies that use RED:

Orange is energy combined with fun, the color of the risk-taker, the extrovert and the uninhibited. It means adventure, optimism, self-confidence and sociability.

Companies that use Orange:

Yellow is a warm and happy color which creates a sense of cheerfulness and playfulness. It stimulates the logical side of the brain and mental clarity.

Companies that use YELLOW:

Green is a color of growth and vitality, associated with new life and renewal. It balances people's emotions, creating a sense of calm.

Companies that use GREEN:

Blue indicates confidence, reliability and responsibility. It inspires wisdom and higher ideals but is also conservative and predictable.

Companies that use BLUE:

Brown is associated with strength and solidarity, comfort and earthiness, maturity and reliability.

Companies that use BROWN:

Gray is a conservative color signifying neutrality, indifference and reserve. Suggests security, reliability & maturity.

Companies that use GRAY:

Black means authority, power and control. Serious and professional, communicating qualities of mystery and depth.

Companies that use BLACK:


When branding a business or product it is vital to consider the aspect of color and psychology, 85% of consumers feel that color is the primary factor when choosing a product or service. With in-depth insights into human thought and behavior came the idea to analyze these attributes in relation to buying decisions. Although advertising media has changed over the years, what’s important to remember is although the formats have changed with time, the psychology behind consumer decision making has not.

While people may be more technologically savvy than ever, the psychology behind their decisions as consumers is remarkably predictable. In the 21st century, we are inundated with advertisements 24/7. Many people persist in thinking that ads exist simply to inform us of a product or service's positive attributes. Many people also think they are smart enough to ignore or "tune-out" the onslaught. While some ads are informative, many if not most, exploit more primal drives to sell to us.

Advertisers know that human beings are still motivated by the same appetites of bygone ages fear, lust, envy, greed, etc. Additionally, research has shown that consumers can make a buying decision in as little as a third of a second. Advertisers must know how to best to exploit these drives through the latest technology and methodology before the customer goes elsewhere. That's where Amped Marketing & Advertising Agency comes in...