Top 5 Elements of Logo Design

Your logo design will become the first impression of your business. Your logo will appear on your advertisements, your business card, and your website. A customized logo that uses professional design elements can set you apart from the competition. However, creating the perfect logo is not an easy process. As a business owner, you know what you want your branding to convey, but it can be difficult to create a logo design that conveys this. When graphic designers create compelling and memorable logos, these are … Continue reading “Top 5 Elements of Logo Design”

3 Reasons Why Professional Videography Matters

Professional videography is a requirement in today’s media-driven age.  As a professional or business owner, you may have initiatives to drive sales or to increase brand awareness. A video, as you are likely aware, is an essential tool for generating engagement. You’re only as good as the tools you use, and with inadequate equipment and unskilled workers, your production will look amateurish. The result will only hurt your brand. Here are three reasons why professional videography matters to your company: THE COST Professional video companies … Continue reading “3 Reasons Why Professional Videography Matters”

3 Ways to Get Your Social Media Engagement Up

More than 3 billion people are active on social media engagement globally, furthermore 76% of them log on daily. Knowing how to behave and post on social media is very important as this is a reflection of your brand personality and consequently influences social users to choose you or ultimately unfollow you. Social media is also increasingly being used as a customer service platform where customers and potential customers want answers quickly and in real-time. Here are some social media engagement tips we at Amped … Continue reading “3 Ways to Get Your Social Media Engagement Up”

Why is Digital Advertising Important?

Digital advertising involves a huge spectrum of constantly evolving platforms. In the next five years, experts predict that digital marketing will account for more than 75% of marketing budgets. It’s vital to your business to have a strong online presence to be able to actively compete in the market space. Our team at Amped Marketing are experts in social media, search engine optimization, pay-per-click, strategy, content creation, blogging, and website management. If you are unsure where to start when it comes to digital advertising, we … Continue reading “Why is Digital Advertising Important?”

Marketing Agency vs. In-House Marketing

Every business needs some form of marketing strategy, whether it is a small business or a large corporation. Successful advertising will bring in more customers and sales. If you want this type of success, then a marketing agency is the best way to achieve it. In today’s digital landscape, you need to stay ahead of your competitors to be successful. You may be wondering whether hiring an advertising agency is the best way to increase your business. Here are five reasons why hiring an advertising … Continue reading “Marketing Agency vs. In-House Marketing”