Any business in this day and age has heard the term search engine optimization (SEO). However, just because you have heard the term doesn’t mean you really understand it. Search engine marketing, also called SEM, is a topic that is simple in principle but which gets more complicated the more you research it. If you find yourself overwhelmed trying to create an SEO strategy, Amped can help you. Here are some basics of what SEO means and why it matters to you and your company. … Continue reading “What SEO Means and Why It Matters”
Once you have created the perfect advertisement, the next step is to place your ad with the proper media outlet. This is true whether you are working with a print ad in newspaper/magazines or if you have a television or over-the-top advertisement. Media buying is an essential step in your advertising strategy. It won’t matter how fantastic your print or television advertisements are if your potential customers do not see them. You may be tempted to buy ad time/space directly from media companies. However, this … Continue reading “Top 3 Reasons to Buy Media Through an Agency”
Creating a strong brand is one of the best things a company can do to create awareness for their product or service. Consumers do not respond solely to products and services, but also to how a company makes them feel. Successful branding can make or break your business. It’s important to note, though, that branding is not static. You cannot expect to stop after creating a simple logo design. Your brand needs to be nurtured and continually adapting to societal changes to survive. You may … Continue reading “Top 3 Branding Trends of 2019”
If you are not familiar with PPC, or pay-per-click advertising, it can seem incredibly overwhelming. You know that you want your customers to reach your landing pages easily from any search engine, but you may not know how to do this. It can also seem like paying for traffic to your site isn’t worth it. However, PPC is one of the best investments you can make in 2019. Integrating PPC into your larger search engine marketing (SEM) strategy is essential. Here are the top 5 … Continue reading “Top 5 Reasons to Use PPC in 2019”
In today’s digital age, people are becoming more technologically advanced by utilizing new branding trends. Keeping up with these digital trends is imperative to staying ahead of the curve. In our new digitally enhanced era, more and more competition arrives daily into already crowded arenas. Branding is a way for businesses products, to capture an audience by showcasing a message with a brand. Why is branding important to specific business structures? Retail businesses include not only to popular shopping mall stores but also to department … Continue reading “Beginner’s Guide to Branding”
Graphic design is absolutely key to your brand identity. A visually pleasing company logo or a dynamic website design can take your business to the next level. However, graphic design is a constantly evolving field. What were once the tried and true principles of design have become obsolete. At Amped, we are on the cutting edge of graphic design, logo design, and website design. We constantly keep an eye out for the newest trends and incorporate them into our design work. These are the top … Continue reading “Top 3 Graphic Design Trends of 2019”
In today’s society, with the ever-changing digital landscape, reasons to blog are increasing as blogs are the new “it” factor for websites. This generation is more digitally active; therefore blogs can quickly help a company flourish with new customers. Well, you might be asking yourself how this works? Since consumers all across the world are always looking for information and advice on search engines, a lot of the information that comes from these searches are from blogs. All businesses need to look at this vital … Continue reading “Top 3 Reasons to Blog in 2019”
Many people overlook print advertisements as digital media is at the forefront of everyone’s minds. Search engine optimization, website design, and online video and photography content are all the rage no matter what sort of business you have. While the sparkle and pizzazz of digital marketing are exciting, you should not ignore print advertising. Many things fall into the category of print media from flyers, mailers, billboards, newspapers, to magazine ads. While all of these methods aren’t right for every business, there are certainly ways … Continue reading “5 Tips for Amazing Print Advertisements”
When looking at SEO (Search Engine Optimization) every passing year brings a lot of changes. It will benefit your company to start looking into trends and predicting what the future may hold for SEO and Pay-per-Click (PPC). Here are three SEO Tips to know for the coming year. #1: Voice versus typing search and the changing keyword Searching on the internet involves typing and or speaking which are two very different forms of communication. Speech is a much more fluid form of communication, especially when … Continue reading “3 SEO Tips for 2019”
OTT (Over the Top) media streaming services have been growing at a very fast rate for the last decade. Users access these services through smart TVs, game consoles over the Internet. The OTT apps are accessed on mobile devices like smartphones and tablets and via websites on personal computers. Live OTT Stream media has been taking the world of film, video, and broadcast television by storm because they avoid traditional cable or satellite pay tv. They have changed the game forever and added tremendous opportunities. … Continue reading “OTT Media Services Trending for 2019”
