Effectiveness of Entertaining Ads

Effectiveness of Entertaining Ads. “I don’t like when ads take matters too seriously,” I hear echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another adds, “If it’s not clever it’s not worth it.” Talking geckos, dancing ponies, and wordplay (think Kmart’s “Ship my pants”) – these are the … Continue reading “Effectiveness of Entertaining Ads”