Effectiveness of Entertaining Ads. “I don’t like when ads take matters too seriously,” I hear echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another adds, “If it’s not clever it’s not worth it.” Talking geckos, dancing ponies, and wordplay (think Kmart’s “Ship my pants”) – these are the … Continue reading “Effectiveness of Entertaining Ads”
U.A.V (Unmanned Aerial Vehicles) for entertainment and commercial productions. The use of U.A.V. or drone technology has emerged at the forefront of contemporary advertising strategy. This is in large part due to the great reduction in expense when compared to traditional aerial filming with helicopters. Due to the liability insurance that helicopters are required to … Continue reading “Drones – The Future of Advertising”
Should you buy your own media or work with an agency on placement? If you run a business you may be considering placing an ad to attract new customers. The question then arises: should I place a media but directly through a potential media partner (TV station, Website, Radio Station, Print Publication) or contact an … Continue reading “Direct Media vs. Agency Placement”
