“I don’t like when ads take matters too seriously,” I hear a person echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another person adds, “If it’s not clever it’s not worth it.” It’s clear that entertainment ads reach customers much more effectively. Talking geckos, dancing ponies, and wordplay (think Kmart’s “Ship my pants”) – these are the marks of modern age advertising. Advertising isn’t just about products. Viewers want to be entertained. WHY THE LONG FACE? While the … Continue reading “The Effectiveness of Entertainment Ads”
The use of U.A.V. or drone technology has emerged at the forefront of the contemporary advertising strategy. This is in large part due to the great reduction in expense compared to traditional aerial filming with helicopters. Helicopters vs. Drones Due to the liability insurance that helicopters are required to carry, the costs involved usually skyrockets. In addition to the risk of life & limb driving up the insurance rates, the cost of fuel, maintenance and pilot/crew compensation costs also have to be figured in. If … Continue reading “Drones – The Future of Advertising”
If you run a business you may be considering placing a media advertisement to attract new customers. The question then arises: should I buy advertisement space directly through a tv station, website, radio station, print publication, or should I contact an advertising agency to better negotiate my ad buys? As tempting as it might be to “cut out the middleman,” the advertising agency is your best choice. Why would an advertising agency be your best choice? The advertising agency works for you and your best … Continue reading “Direct Media vs. Agency Placement”
