It’s no secret that the majority of business in 2019 starts online. Whether you run an e-commerce site or you have a physical location, the majority of customers will find you online. Statistics show that 97% of people who visit a local business first learned about their products and services online, and 93% of online experiences begin with a search engine. If you want to get the most business possible, search engine marketing (SEM) is an absolute must. Google AdWords, recently rebranded to Google Ads, … Continue reading “3 Ways to Use Google Adwords to Help Your Business”

If you are not familiar with PPC, or pay-per-click advertising, it can seem incredibly overwhelming. You know that you want your customers to reach your landing pages easily from any search engine, but you may not know how to do this. It can also seem like paying for traffic to your site isn’t worth it. However, PPC is one of the best investments you can make in 2019. Integrating PPC into your larger search engine marketing (SEM) strategy is essential. Here are the top 5 … Continue reading “Top 5 Reasons to Use PPC in 2022”