In the age of digital advertising, you may be tempted to neglect print advertisements. Why bother with print when most consumers find you through internet advertising and social media? However, print is still an important medium for advertising your product or service. For starters, demographics is a huge factor in what types of advertisements you should use. If you target millennials exclusively, you may be able to get away with a reduced (but not nonexistent) print presence. However, if you target older consumers, print is … Continue reading “Top 3 Types of Print Advertisements”
More and more businesses are learning how the inclusion of video can improve their marketing strategy. In 2018, according to Hubspot, 81% of businesses were using videos in their marketing. In general, videos are more engaging than text, and most consumers prefer videos over other forms of content. When it comes to video content, professional videography can make a world of difference. You may already know the value of well-shot videos, but you might not realize just how many ways you can use videography. Here … Continue reading “3 Ways Your Business Can Use Videography”
“I don’t like when ads take matters too seriously,” I hear a person echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another person adds, “If it’s not clever it’s not worth it.” It’s clear that entertainment ads reach customers much more effectively. Talking geckos, dancing ponies, and wordplay (think Kmart’s “Ship my pants”) – these are the marks of modern age advertising. Advertising isn’t just about products. Viewers want to be entertained. WHY THE LONG FACE? While the … Continue reading “The Effectiveness of Entertainment Ads”
If you run a business you may be considering placing a media advertisement to attract new customers. The question then arises: should I buy advertisement space directly through a tv station, website, radio station, print publication, or should I contact an advertising agency to better negotiate my ad buys? As tempting as it might be to “cut out the middleman,” the advertising agency is your best choice. Why would an advertising agency be your best choice? The advertising agency works for you and your best … Continue reading “Direct Media vs. Agency Placement”
