In today’s society, with the ever-changing digital landscape, reasons to blog are increasing as blogs are the new “it” factor for websites. This generation is more digitally active; therefore blogs can quickly help a company flourish with ...
Print Advertisements are usually overlooked as digital media is at the forefront of everyone’s minds. Search engine optimization, website design, and online video and photography content are all the rage no matter what sort of business you have. While the sparkle and pizzazz of digital marketing is exciting ...
When looking at SEO tips, every passing year brings changes, especially in the ever-evolving sphere of search engine optimization. With only a couple months left in 2018, it’s time to start looking into trends and predicting what the future may hold for SEO and pay-per-click so businesses ...
OTT media services have been growing exponentially for the last decade. The platform has been taking the world of film and television by storm and has changed the game forever. However, what exactly is OTT (Over the top) media, and what does its huge presence mean for ...
More and more businesses are learning how the inclusion of video can improve their marketing strategy. In 2018, according to Hubspot, 81% of businesses were using videos in their marketing. In general, videos are more engaging than text, and most consumers prefer videos over other forms of content. When it comes to video content, professional videography can make a world of difference. You may already know the value of well-shot videos, but you might not realize just how many ways you can use videography. Here … Continue reading “3 Ways Your Business Can Use Videography”
Professional videography is a requirement in today’s media-driven age. As a professional or business owner, you may have initiatives to drive sales or to increase brand awareness. A video, as you are likely aware, is an essential tool for generating engagement. You’re only as good as the tools you use, and with inadequate equipment and unskilled workers, your production will look amateurish. The result will only hurt your brand. Here are three reasons why professional videography matters to your company: THE COST Professional video companies … Continue reading “3 Reasons Why Professional Videography Matters”
“I don’t like when ads take matters too seriously,” I hear a person echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another person adds, “If it’s not clever it’s not worth it.” It’s clear that entertaining ads reach customers much more effectively. Talking geckos, dancing ponies, and wordplay (think Kmart’s “Ship my pants”) – these are the marks of modern age advertising. Advertising isn’t just about products. Viewers want to be entertained. WHY THE LONG FACE? While the … Continue reading “The Effectiveness of Entertaining Ads”
