Any business in this day and age has heard the term search engine optimization (SEO). However, just because you have heard the term doesn’t mean you really understand it. Search engine marketing, also called SEM, is a topic that is simple in principle but which gets more complicated the more you research it. If you find yourself overwhelmed trying to create an SEO strategy, Amped can help you. Here are some basics of what SEO means and why it matters to you and your company. … Continue reading “What SEO Means and Why It Matters”