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Advertising through over-the-top (OTT) services can be a difficult topic to understand because there are so many different ways to go about creating and maintaining an OTT campaign. The one thing to remember when thinking about creating an OTT campaign is that there are definite advantages that will take your business to the next level. These advantages include:

  • Precisely target customers- OTT gives advertisers demographics, psychographics, and past ad exposures that aren’t available through TV networks to help businesses target their audience and keep track of their ad’s success.
  • Reach desirable audiences- Businesses have the ability to reach viewers who would be harder to find with TV networks such as millenials who are transitioning from cable providers to OTT services. These viewers are important because they are more engaged with advertisements and have been shown to respond in a way that is more favorable to your brand.
  • Reduced spending- When businesses use OTT they are paying for the actual ad-views, not ad-placement like they would with TV networks. This eliminates the costs a business would pay when estimating viewership based on ratings and market research.

These are just a few of the advantages that come with OTT advertising. With the help of Amped Marketing, your business will have access to these advantages plus more when you use OTT. We take pride in helping you reach the goals you have for your business and working with you to create content that shows off your brand, and are here to provide your business with experts that will take your business to the next level.

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OTT Media Services Trending for 2019

OTT media services have been growing exponentially for the last decade. The platform has been taking the world of film and television by storm and has changed the game forever. However, what exactly is OTT (Over the top) media, and what does its huge presence mean for traditional TV? Streaming Services: OTT media is any form of content that is delivered over the internet directly to the consumer. There is no going through a middleman station like a broadcast network or television provider. These streaming … Continue reading “OTT Media Services Trending for 2019”