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Advertising through over-the-top (OTT) services can be a difficult topic to understand because there are so many different ways to go about creating and maintaining an OTT campaign. The one thing to remember when thinking about creating an OTT campaign is that there are definite advantages that will take your business to the next level. These advantages include:

  • Precisely target customers- OTT gives advertisers demographics, psychographics, and past ad exposures that aren’t available through TV networks to help businesses target their audience and keep track of their ad’s success.
  • Reach desirable audiences- Businesses have the ability to reach viewers who would be harder to find with TV networks such as millenials who are transitioning from cable providers to OTT services. These viewers are important because they are more engaged with advertisements and have been shown to respond in a way that is more favorable to your brand.
  • Reduced spending- When businesses use OTT they are paying for the actual ad-views, not ad-placement like they would with TV networks. This eliminates the costs a business would pay when estimating viewership based on ratings and market research.

These are just a few of the advantages that come with OTT advertising. With the help of Amped Marketing, your business will have access to these advantages plus more when you use OTT. We take pride in helping you reach the goals you have for your business and working with you to create content that shows off your brand, and are here to provide your business with experts that will take your business to the next level.

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OTT Media Services Trending for 2022

OTT (Over the Top) media streaming services have been growing at a very fast rate for the last decade. Users access these services through smart TVs, game consoles over the Internet.  The OTT apps are accessed on mobile devices like smartphones and tablets and via websites on personal computers. Live OTT Stream media has been taking the world of film, video, and broadcast television by storm because they avoid traditional cable or satellite pay tv. They have changed the game forever and added tremendous opportunities. … Continue reading “OTT Media Services Trending for 2022”