Your logo design will become the first impression of your business. Your logo will appear on your advertisements, your business card, and your website. A customized logo that uses professional design elements can set you apart from the competition. However, creating the perfect logo is not an easy process. As a business owner, you know what you want your branding to convey, but it can be difficult to create a logo design that conveys this. When graphic designers create compelling and memorable logos, these are the top 5 elements they keep in mind:
1. Simplicity
A logo design should not be overly complicated. Too many design elements and viewers will be left unclear as to what the logo is meant to convey. Although it can seem tempting to create intricate logos, the best logo designs are simple. They rely on a few colors and shapes to convey a more complex idea.
For example, think of the most well-known logos for popular brands. From Coca-Cola to FedEx, these logos are relatively basic. However, these simple designs lead to professional logos that customers instantly recognize.
2. Visually Pleasing
It’s a given that you want your logo design to look good. After all, logos represent your business to the world. You don’t want to appear sloppy or unprofessional, so your logo needs to be beautifully designed.
Again, do not confuse visual appeal with intricacy. If you try to make your logos too fancy and complicated, you will not actually attract consumers. The most visually appealing logos have simple colors and well-portioned designs. Graphic designers know how to use the most basic elements to create a gorgeous result.
3. Your Branding
Logos are one of the most important parts of your branding strategy. Essentially, your logo design should be your brand in a visual format. Whatever you want people to think of when they think of your business, it should be consistent with your logo.
For example, if you are a modern tech start-up, it doesn’t make sense to use a script font and old-timey imagery in your logo design. It simply doesn’t match your identity as a brand. However, this combination works well for a vintage clothing company. Your logo design will vary depending on what products and services you offer.
4. Versatility
Your final logo design will appear in many different forms, from business cards to billboards. As a result, one of the most important elements of effective logo design is versatility. The final version of your logo should look good on any type of marketing material.
This element is strongly related to simplicity. Intricate logos may look great in print, for example, but would not look good on a pen or in small print on a business card. A logo with too many colors may not look good next to photos on your website. Logo designs that are versatile are much better across different forms of media.
5. Psychology
Consumer psychology is a very important element in logo design. Most people make decisions about a brand and its logo without actively thinking about it. As a result, you will have a large advantage over your competitors when you use psychology in designing your logo.
Colors are a huge element of consumer psychology in graphic design. Each color represents a different emotion that you can use to your advantage in branding. For example, purple is a more creative color and makes sense to use in logo design for creative companies.
If you are looking to build a brand and create a fantastic logo design, look no further than Amped! Your logo is essential for your business, and you shouldn’t rely on logo generators or logo templates for this important branding element. Our professional graphic designers will create a stunning logo for you. We work with everyone from small businesses to large companies. Call us today at 520.777.8309 for a free marketing analysis!
