Maintaining a strong presence across social media sites is important across many different industries. Social media marketing can help your company connect with existing and potential clients and customers. If you’ve spent any time on social media, you’ve likely seen trends come and go. Many businesses wonder whether it’s worthwhile to take part in these social media trends. The answer depends on your brand.
Using Social Media Trends for Visibility
Making a post capitalizing on the latest trend on a given social media site can get more eyes on your content. This is especially true for algorithm-driven sites like TikTok. Although engagement on social media may not directly translate into business, it can drive traffic to your website and improve your overall visibility.
The Importance of Demographic
One thing to consider when curating your posts for social media is the demographic you are targeting. Content based on a hot new social media trend may land well for Gen Z viewers, but could confuse or alienate Baby Boomers. This doesn’t mean that you have to completely avoid trends just because your demographic skews older, but it’s worth considering branding. Do you want your company to be seen as young and modern, or more classic and timeless?
When you’re thinking about demographics as far as social media goes, try not to limit yourself only to your direct customers. Even if you don’t think a younger demographic would be interested in your business, the extra visibility doesn’t necessarily hurt, as long as it doesn’t completely conflict with your brand’s image.
Legal Considerations for Social Media Trends
Another factor businesses need to keep in mind when posting on social media is copyright. Many trends, especially on sites like TikTok with trending audios, use copyrighted content. While individuals generally don’t have to worry about legal trouble for using this material, businesses may have more concerns.
Many social media sites have curated audios and other materials that are okay for businesses to use. However, while these can alleviate legal concerns, they are typically not as trendy.
Let Us Manage Your Social Media
Managing social media can be time-consuming and complex, especially when it comes to keeping up with the latest trends. A trend can come and go very quickly and if you spend too much time trying to catch up, you won’t see the same benefits.
If you’d rather spend time doing what you do best and working on your business, let Amped Marketing & Advertising handle your social media presence. We work with large brands from a variety of industries and know how to tailor your content to your desired demographic and branding goals. We have extensive experience with Facebook, Instagram, TikTok, and other social media sites. In addition, we can help with your search engine optimization (SEO), website design, media buying, and other aspects of marketing and advertising.
