Over-The-Top Advertising (OTT) Streaming Ads
Television advertising is a well-known method for reaching potential customers. However, the world of television is changing rapidly. Fewer and fewer consumers watch traditional television through a cable subscription. This is especially true of younger demographics. Instead, users are switching to OTT advertising, or over-the-top advertising. This is a type of television viewing service where, […]
3 Ways to Use Google Adwords to Help Your Business
It’s no secret that the majority of business in 2019 starts online. Whether you run an e-commerce site or you have a physical location, the majority of customers will find you online. Statistics show that 97% of people who visit a local business first learned about their products and services online, and 93% of online […]
What SEO Means and Why It Matters
Any business in this day and age has heard the term search engine optimization (SEO). However, just because you have heard the term doesn’t mean you really understand it. Search engine marketing, also called SEM, is a topic that is simple in principle but which gets more complicated the more you research it. If you […]
