93% of experiences customers have online start with a search engine. Consumers use Google, Yahoo, or Bing to look for the product or service they desire. You want to make sure your web page is easy to find.
The primary focus of search engine optimization/SEO is to improve your page’s ranking on search engine results pages/ SERPs. You want your website to appear as high as possible on the SERP when users type in relevant keywords, terms, or phrases.
It’s clear that in this day and age consumers expect quality content from your online landing pages. A website is the first impression of your business online and the initial way most of your customers today will encounter your company.
However, you can do as much as possible to optimize the user experience and not see the results you want. Even if your website is incredible, it is useless if no one can find it. That’s where SEO comes in.
Search engine marketing is a marketing strategy that makes it easy for search engines such as Google to index your web page. Keyword research reveals what sorts of keywords users search in order to find the product or services you offer. SEO used to be about jamming in keywords to mindlessly appear higher on the SERP, but this is no longer the case. SEO today prioritizes high-quality pages, and only targets search queries that are relevant to your business.