Social media is one of the most important and direct marketing tools in this day and age. With social engagement, you can build and nurture relationships with your current and potential customer base. The vast majority of the United States population logs onto social media channels at least once per day. Facebook, Instagram, and Twitter (to name a few) are very important as they allow your business an opportunity to reach consumers 24/7.
Knowing how and what to post on social media is vital for effectiveness. Above all, it is important to post relevant, interesting content that resonates with your target audience and social user. This extends your reach while also building engagement with potential customers. 51% of users said that they would unfollow brands on social channels if they circulated irritating posts.
Social media marketing is a form of digital marketing that makes use of social networks to spread your brand to a wider audience. You want to seamlessly integrate your social networking sites with your main landing pages, as all of these should convey the same branding. Ideally, your social media marketing strategy gives consumers a chance to interact with your brand on many platforms and continuously directs them back to your main pages.