The use of U.A.V. or drone technology has emerged at the forefront of the contemporary advertising strategy. This is in large part due to the great reduction in expense compared to traditional aerial filming with helicopters.
Helicopters vs. Drones
Due to the liability insurance that helicopters are required to carry, the costs involved usually skyrockets. In addition to the risk of life & limb driving up the insurance rates, the cost of fuel, maintenance and pilot/crew compensation costs also have to be figured in. If you were planning on making a professional video, you’ll likely have to pay for a gimbal system (in-flight camera turret/stabilization mount) and possibly a film and safety crew as well.
Usually, the startup cost for a helicopter production job would begin at $800/hr. There are also costs for services and time from the moment the chopper leaves the hanger until it powers down. The final cost for this type of production would be astronomical. In addition to the costs, there are other significant features for the use of drones.
Remote controlled drones can go where helicopters cannot. This includes the edge of cliffs, close-ups of buildings/structures, and shots amongst forest growth, below the tree line. Due to their small size & maneuverability, drones have made a previously impractical shot and angle spectacularly attainable, enriching the possibilities for innovative content with minimal noise and disruption.
Needing a retake of a shot with a helicopter is a big deal, it requires a lot of time and effort and often times the camera-operator is in the chopper while the director is on the ground. Other factors like weather, pilot error, and radio miscommunication can make a second-take into a daunting task. For the most part, a retake with a drone will only possibly require you to pop in a new battery. Overall drone technology is exceptional and less costly. Our staff has vast experience with the use of drones and has created amazing work for our clients.
AMPED HAS THE TOOLS FOR AERIAL SHOT JOBS- (U.A.V’s)
Amped Advertising has anticipated the trend toward U.A.V. technology. Our agency owns two drone models for your needs: The U.A.V. Inspire 1 and the Phantom DJI3. Each includes GPS and gyro-stabilized flight control systems to ensure crystal-clear, stable footage. We can capture 360-degree video at resolutions up to 4K (4,096×2,160 pixels) at 30fps and 1080p at 60fps and 12-megapixel stills. Our capabilities range from exterior shots of a commercial real estate structure, golf courses, to overhead desert panoramas, to specialty “as-needed” shots required by clients for various purposes.
Speaking of production, capturing the footage is only the beginning. Amped’s team will take that material and add multimedia effects, written and spoken productions as needed to best convey the message. From digital effects to soundscapes, narration/overdubs or anything else the client can think of to best impress their target demographic. Drones have become a great addition to the advertising world as a tool for producing quality material for advertisement development. Our goal as an advertising agency is to grow along with the current trends, to provide the best possible advertising tools for our customers (clients). When it comes to drones, Amped Advertising Agency has you covered!