Website design has become a determining factor in how consumers view your brand. Statistics show that 38% of users will leave your site if the web design is not appealing. In addition, 41% of consumers say that website design is the most important factor for them in determining how credible a business is. In 2021, a strong web presence is more important than ever. Whether you are a web-based business or have a physical location, your web page needs to be as strong as possible. Since web development is always evolving, you need to keep on top of the latest trends to create an effective web design. Here are 3 website design trends to keep an eye on in 2021:
1. Vibrant or Black/White Color Palettes
When it comes to web design, 2021 is seeing a shift to extremes. For example, minimalism and maximalism have both become more and more prevalent. This movement toward extremes is also clear in the choice of color palettes. This year, graphic design for websites often uses either a vibrantly colored or a black and white palette.
Both of these color choices convey a clear message about your brand. Vibrant colors work well for energetic, modern brands, whereas black and white palettes imply sophistication and status. You can also transition these color choices from your web design into other areas of your online presence, such as social media marketing.
2. More Micro-Interactions
Micro-interactions are already common in web design, but you can expect to see even more in 2021. Micro-interactions are small interactions that a user has with a website. A website’s user does a task (hovers over a picture, for example) and something happens as a result (animation, sound, or another small event). You can see an example on our Amped site. When you hover over our navigation menu, blue circles appear around your selection.
Including micro-interactions in your web design can improve the user experience for your page. Although these are small, they make the website feel interactive and personable. Going forward, more companies are realizing that their websites need to do more than deliver basic information. The more engaging your web design is, the more likely consumers are to stay on your page, and the higher your conversion rate will be.
3. Better Chatbots
Chatbots are pop-ups or widgets on sites that allow customers to learn more about the company. These use artificial intelligence (AI) to make it easier for customers to get answers to frequently asked questions. Up until now, chatbots have relied on still-developing AI tech. Because of this, user experience suffered in the past due to poor chatbots.
AI technology has developed rapidly in recent years, though. In 2021, you can expect to see more chatbots included in web design. With new advancements in AI, chatbots are more natural and can better answer questions. This makes them a great addition to websites. However, it’s always a good idea to include an option to contact a live representative when the chatbot simply can’t answer a question.
Web design is at the center of internet marketing and, as a result, your business simply will not thrive if your website is not up to par. Digital marketing changes quickly, and it’s difficult to run a business while staying on top of marketing trends. This is where Amped comes in. We have outstanding Tucson web designers on staff ready to help you create beautiful and effective web designs. If you are looking for a Tucson, AZ marketing agency that can handle all your needs from SEO to print advertisements, you’ve come to the right place. Call us today at 520.777.8309 for a free marketing analysis and start growing your business with Amped.