Top 3 Social Media Trends for 2019

In the world we live in today, it is imperative to keep up with social media trends when focusing on marketing and advertising.  Long gone are the days of just dealing with traditional marketing, the average consumer is online 4 hours per day. Social media is constantly changing, evolving, and new ways to use it are always being discovered.  In 2018, we saw some specific trends that worked for businesses.  With 2019 coming up, we want to make sure you are up to date on how to leverage your social media platforms successfully.

Here are the Top 3 Social Media Trends for 2019;

#1: Live Video/Webinars

Live videos and webinars were a huge marketing trend we saw all throughout 2018. This will continue for a long time due to the high success rates businesses saw. According to research, 80% of consumers prefer to watch a video from a business compared to reading their posts.  This makes sense as videos take less effort on the audience’s end. Videos are usually more entertaining, engaging, and a lot of times the information is retained better.

Often, businesses use live videos and webinars to their advantage by posting informative videos about their products.  They show how things operate, or even just give simple updates or daily knowledge.  When it comes to promoting a business or product, this is an extremely effective way of doing so. Videos and webinars increase engagement and often lead to customers sharing your video or leaving a comment. The more often videos and webinars occur, the more awareness there will be.  This results in reaching more people on many different platforms when done correctly.

#2: Chatbots

Have you ever visited a website and seen an icon that says “Let’s Chat!”? That would be called a Chatbot. Chatbots are a way marketers can engage with customers on their website. It enables them to initiate a conversation about the product, questions, concerns, etc.  These bots are a brilliant trend within social media. They can pick up on words sent by the user and create automatic responses instantly.  They are actually so accurate one would think you are really talking to a person. 

Chatbots drive in more sales and increase a businesses profit. Revenue also soars as customers feel taken care of and recognized. In fact, 80% of businesses and marketers are already using or planning to use chatbots by 2020. This is definitely a good bandwagon to hop on sooner than later.

#3: Influencer Marketing

I’m sure you have been on a social media platform before and seen a famous person promoting a product or company.  You can call this influencer marketing.  This is when a company reaches out to someone who is well known in society to basically be the “face” of their product or company. Businesses have realized they receive more engagement and attention from audiences when they were creating campaigns that involved an influential person with many followers.  When done right, having a celebrity endorsement can actually positively impact the way people view and feel about a product or business as a whole.

This trend is definitely one we are going to continue seeing in 2019 and beyond.  Influencers can help you reach the target audience you want, build trust in your company, and increase engagement and reach.  It is important to take note though, that the influencer you chose should be relevant and appropriate.  No matter what demographics you are trying to aim your marketing at.  Overall, you should consider including an influencer in your social media advertising strategies.  It’s never too late to try it out!

All in all, being on top of the current social media trends is extremely important.  Here at Amped Marketing, we are always up to date and we want to help you.  Don’t hesitate to reach out to us at 520.777.8309 as we have all the resources and knowledge you need.  Knowing how to market via social media can do wonders, and now is the right time to make sure you are doing it right!

Media Buying for 2018

Media buying in 2018 can be a confusing and challenging part of advertising for business owners to navigate. There’s choosing the right stations and what spots to purchase. Then most importantly comes negotiating prices for the desired spots. the inexperienced buyer can easily get lost in the weeds and end up paying extra or not receiving beneficial placement. Luckily, there are media buying companies that specialize in precisely this that can help you ensure your television commercials or radio advertisements get to your potential customers most efficiently. What follows are three ways a media buying company is beneficial to a business.

#1: Expert negotiating tactics

Television and radio ads can vary in price dramatically based on a variety of factors. The location, network, airtime, and accompanying programming can all factor into a media buy’s final price. While these factors do change an average price and provide a framework from which a station will base their offers, these can always be negotiated. A professional media buyer is an expert when it comes to this. A skilled media buyer knows all the ins and outs of a region’s pricing. They will be able to find a business the best placements to promote their product or service. Most importantly, while staying within the projected budget. They are masters in getting a lower price than an individual as they have various other clients with the station, and thus more negotiating power.

#2: Extensive network and demographic knowledge

A media buying expert’s job is to know everything there is to know about regional channels. From demographics to prices as well as what promotions are offered. They use this knowledge to purchase the most efficient schedules for a business. A novice may only understand some simple demographic information. Many small businesses which purchase local television and radio advertising are not experts in the field and therefore may not be getting the best deal. Would you ask the medical advice of your plumber? A media buyer can help a business by targeting the right demographic audience.

#3: They work for the client, not the station

Station sales representatives will be happy to sell directly to small businesses with little knowledge of the media buying industry. For the reason that these company representatives work on commission. When someone walks in asking to buy spots without expertise in such a field, they will consistently upcharge. A small business owner armed with information beforehand does not have the negotiating power and rapport that a professional media buyer will. Media buyers work for their clients, not for the stations. Businesses can rest assured that an honest media buyer will find them the most effective schedule. With their allocated budget being designed and structured for maximum effectiveness.

The world of media buying can be a confusing one that might turn small businesses off of the idea of creating and airing radio and television ads. Finally with an experienced media buying company as a partner, we can offer full disclosure. As a full-service marketing and advertising agency, we will make sure your company has beautifully crafted television and radio ads. Even more, promising that we will get in front of your target demographics, as a result, our goal is to increase your sales. Contact us at 520.777.8309, one of our professionals would love the opportunity to speak with you.

3 Reasons Why Professional Videography Matters

Professional videography is a requirement in today’s media-driven age.  As a company marketer or business owner, you may have initiatives to drive sales or brand awareness. A video, as you are likely aware, is the best way to generate engagement. You’re only as good as the tools you use, and with inadequate equipment and unskilled workers, your production will look amateurish. The result will only hurt your brand.

Here are the three reasons why professional videography matters for your company:

The Cost:

Professional video companies can precisely formulate how much a video will cost, in most cases, companies will guarantee a specific rate for a completed product. They’ll also have state of the art equipment to provide you with the best visual quality and professional style. When you start doing it yourself, you’ll need the correct video, sound and lighting equipment. If you don’t have these professional devices lying around, you’ll have to rent them at a high cost. All of this plus post-production, paying employees, and the cost of video editing causes the price to skyrocket when you try to keep it in-house. Eliminate all of these incidental purchases and costs by using a professional videographer instead, who will know how to use their tools to the best effect.

Time Involved:

As an amateur, it is very complicated to calculate the amount of time planning, shooting, and refining your project takes. Do-it-yourself video productions take longer than the same projects completed by a professional.  With so many different factors that can go wrong, one of the most prevalent in the local business sector is that the project might never get done at all. Before that, a lot of money and time will end up being wasted. It is clear to see how professionals stick to deadlines compared to the alternative.

Experience:

While you are surely an expert in your chosen field, you are not a professional marketer. Significant training and professional-grade equipment help achieve the quality that equipment is specifically designed to do.  An experienced company has specific systems in place to design a project and strategically drive it from beginning to end. When you do it yourself, you just lack the experience needed to be able to identify issues and proficiently address them. Call on the experts instead.

If you or your company is looking to produce a commercial here in Tucson, or anywhere in the nation, Amped Marketing is a professional video production company with few limitations. We use the best video capturing equipment and combine it with high-grade software and expert videographers and creative directors.

Contact us today or call 520.777.8309 for a free consultation. From the initial stages of your next production, let us take you to the next level.  

Top 3 Reasons Why Web Design is Important

Top 3 Reasons Why Web Design Is Important

With 2019 around the corner, a well thought out and beautiful web design is the most effective marketing tool you can have in your arsenal.  When you have a website that is built on a consumer-guided infrastructure, optimized to generate more clients, your business can align its goals with real results. Focusing on the key factors which influence your consumers is how you can tailor a well-built website for digital marketing success.

The average American visits thousands of websites per year. In today’s digital world, a fast loading page, intuitive guided navigations along with stunning, sleek designs are what users expect. As a result, confidence in your company will mirror what they see online. Structuring web design to fit this model is imperative for success. Based on our multi-screen society, you need to make sure your site is built around this behavior. If your website isn’t optimized for mobile, or the latest browsers, chances are you’ll lose out on leads and even sales.

First of all, in order for your company to evolve, you have to outline specific sales and marketing goals.  After that, carefully mapping out how your web design will reflect the goals is imperative for digital marketing ROI.

Make the most of your business by keeping it updated and easy to use.  Below are the Top 3 reasons why web design is important going into 2019.

  1. Build a better User experience – To improve website usability for your visitors.

When a visitor has just engaged your website, the navigation or workflow will lead to an emotional experience.  A site that is difficult to navigate, slow in loading or is structured with too much / too little content will turn off the majority of users. The main reasons to improve a site is to update the usability and flexibility of the user. Internal marketing teams will benefit as well by improving the bounce rate, eliminating outdated 3rd party tools. When you do this try to understand your customers’ behavior, as in what action you would like them to complete, along with a guided call to action. A typical user journey takes into account your customer’s path through your site and keeps them moving along the sales process.

  1. Rebranding – Update your business and marketing goals through web design.

If your website is 3-5 years old, you’re likely behind pace on optimization and design trends. If your website is not your main marketing tool, it could be a sign that you’re not connecting with your audience.  Above all, rebranding or a web design update could help re-align the website with new marketing goals. Being able to communicate brand values better can also help the perception of your company.

  1. SEO Struggles – Not listed on 1st page / Increase the Volume of leads and sales

An updated modern design should be a key factor on why your customer makes a purchasing decision.  Understanding how online algorithms and placement work is one of the main ways to optimize your presence. There is of incredible importance to an organic SEO strategy. The context of the website matter and subtopic themes along with a powerful blog can work wonders. Try structuring strategic content throughout the overall architecture of the site. As in URLs, titles, meta tags, readability, alt text, and H-tags will dictate how efficient the rankings will be. Having a plan during staging and coding prior to launching will help with the way search engine trackers position your site on its the ranking.

WEB DESIGN Price Tag:

The cost of hiring a freelancer for a website redesign can range from a few hundred to thousands. Unfortunately, they almost always use templates to keep the cost down. The next level up is hiring an agency designer to do your website redesign. A good designer will charge from $2,000 to $5,000 for a simple website. Expect a $10,000 to $15,000 price tag for a bigger website with more custom design features. The importance of web design is to make a long-term investment that ROI mirrors on a 10:1 ratio.

If you feel that your website is due for a facelift, or if you’re not getting the desired result from your current design, contact us. As Tucson’s premier marketing agency and creative studio, we can customize a web design that maximizes your reach and aligns with your brand. For a free consultation, call 520.777.8309

3 Ways to Get Your Social Media Engagement Up

Social Media Engagement for 2018 & 2019:

More than 3 billion people are active on social media engagement globally, furthermore 76% of them log on daily. Knowing how to behave and post on social media is very important as this is a reflection of your brand personality and consequently influences social users to choose you or ultimately unfollow. Social media is also increasingly being used as a customer service platform where customers and potential customers want answers quickly and in real-time.

Here are some social media engagement tips we at Amped find very useful when it comes to marketing:

1- Start With A Plan

Understanding your business goals will play an integral part of designing any social media marketing campaign.  Knowing who your target demographics are is the most important part of marketing any business. You should start by asking yourself some of the following;

  • What is the intended goal of utilizing social media marketing?
  • Who is your ideal customer / demographic
  • Where, as in locations would your target generally be around
  • How does your target utilize social media and for what purposes
  • With social media marketing, what would your message say to that target?
  • Your industry and business type will drive and be the decider on what strategy to utilize

2-Post Relevant Content

From small to large scale businesses, social media is a long-term commitment. The goal is to engage and communicate with your current and potential customers. Having a general strategy for content is always right while staying fresh and new with ideas that spring to life a type of cohesion and flavor to your brand.

  • Quotes: Look to motivate, humor or inspire your followers and they will start building an understanding of your companies brand personality.
  • Behind-the-scenes pics: Snapping candid or pre-planned shots of your workspace, employees, products or even yourself humanizes your company and is a great way to generate sincere interest from advocates.
  • Statistics or data: Relevant statistics with updated details helps followers know that your company is knowledgeable while being appreciated by prospects.
  • Post a branded image: Posting a unique picture with your branding, like logo or website, will efficiently brand your post in three different ways in a snapshot of a view.

3- Use Paid Targeting as a Tool

Once you’ve built a solid foundation of users and have advocates regularly engaging, maybe its time to expand.  Use paid targeted advertising to drill down on the vast data pool of social media networks. Get in front of the right people, at the right time with the right message.

  • Pick a specific target audience: Drill down on demographics, behavioral characteristics, location data and more.
  • Run contests are fun and engaging: Get followers to promote & share your message.
  • Video Posts: The future of content is all in the video, create short videos that entice or create a call to action, like or share are good examples to build engagement.
  • Pics or Videos, make sure eye contact is correct:  The human brain subconsciously follows eye contact, use this to direct attention.

Above all, social media engagement is an influential way for businesses small or large to reach potential consumers. Your targeted demographics are already engaging companies and brands through social media. By not engaging with them through social media, you are missing out on an excellent opportunity to increase revenue.

It is also important to know how your content may potentially perform. Focus on what features to use to optimize the reach content. Facebook is a great social platform for organic and paid opportunities with a vast potential reach. Amped Marketing has the tools and knowledge to help increase engagement while branding in the most effective way possible. Contact us today to get started!

Why is Digital Advertising Important?

Why is Digital Advertising Important?

Digital advertising involves a huge spectrum of constantly evolving platforms. In the next five years, it is predicted that digital will account for more than 75% of marketing budgets. Our team at Amped Marketing are experts in social media, search engine optimization, pay-per-click, strategy, content creation, blogging, and website management. Above all, it’s vital to your business to have a strong online presence to be able to actively compete in the market space.

How to set your business up online:

Improving SEO is a process that requires proven strategies (since the SEO landscape is constantly changing). The most challenging obstacle to search engine optimization success is changing search algorithms. Simply redesigning the web pages and reworking some content does not guarantee results. Having a strong SEO presence will help you be more competitive against opposing businesses in your sector.

Google Ad words-

AdWords is run by Google where businesses pay to display PPC (Pay Per-Click) advertising copy in the search engine results. Like the organic search results, the service is keyword driven. Businesses select and bid on keywords (words and phrases users type into search engines) within their budget in order to attract people to their sites. Our agency will establish an account, then monitor its performance, optimizing the strategy for maximum results.

Geo-Targeting-

Digital campaigns can be designed to target consumers based on their location, viewing habits, interests, age, gender, and behaviors.  The practice focuses on potential customers that live or work near your business; maximizing your advertising dollars. We understand potential clients in real time or past location, this experience and knowledge help us achieve the exact message at the right time.

On a digital perspective, we would know if the potential client is looking around for like yours, in addition, we can even target the exact products or services they are looking for. Thus, getting the right ad in front of them is key; that’s where we come in. We have experts in ready to create powerful ads for your business that will get in front of the right potential clients.

As a result, digital advertising has to be a primary focus in today’s modern world. Keeping up with this trend is vital. Hiring a team to handle everything digital for your firm has never been more important. We at Amped will make sure your business is up to date with digital marketing campaigns while you focus on helping clients get what they deserve. Contact us today or call 520.777.8309 for a free consultation.

Bad Advertising Effects

Bad Advertising:

Businesses and marketing firms understand that bad advertising effects can destroy market share. The goal of advertising is obvious, to heighten engagement, increase online / in-store traffic, improve profits, and take over more market share. Many times, advertising campaigns miss their intended mark. Instead end up evolving throughout time based on social feedback, growth or decline in sales numbers. When designing a strategy, it’s imperative to look at what type of traffic you would like to generate. Secondarily, how your organization is going to measure the impact of your marketing.

Targeting exact demographics and how they will behave is one of the most crucial elements when designing a strategy.  Not doing so can lead to a wasted portion of your advertising budget. Bad advertising can lead to alienating a portion of your current and potential customer base. According to Ad Week, more than ⅓ of all Americans will refuse to purchase a brand because of bad advertising even if the ad is changed.

Bad advertising will ruin your brand: 

A form of bad advertising effect is “False Advertising”. It’s when business’ use of baseless, misleading, or dishonest content to market or promote products/services.  No marketing team is perfect and mistakes can occur. When paired with deliberate ignorance and possible intent to appear clever in the eyes of the public. Some advertisements miss the point and instead leave a sour taste in the mouths of consumers. Over time, negative ads can lead to prejudice from everyday people.

Consumers choose which products to steer away from, typically due to association with a negative brand image. Sales will immediately suffer and it will take exponential amounts of resources to draw customers back into your reach.  

The PR nightmare ad for Dove: 

One example of this problem can be directly linked to Dove with an ad they released back in October of 2017 on its Facebook page. The ad featured a black woman removing her shirt, which was similar to her skin tone. Only to then reveal that she morphed into a white woman, who coincidentally was wearing a shirt just like her skin tone.  The Dove ad, in essence, focused on how its soap can clean a “dirty” black person into whiteness. Social and national media focused on the racist overtones of the ad, after the post went viral for all the wrong reasons.  

After much criticism, Dove removed the ad and apologized, saying, “In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused”.

All in all, bad advertising can do more harm than good for your brand. Agencies out there that claim that their cookie cutter approach is effective, but at Amped, we don’t bake cookies.  We take a unique psychological approach to engage your potential consumers. While we work with you on how we progressively increase your market share.

Contact us today @ 520-777-8309 for your complimentary consultation!