Shocking Marketing Statistics for 2018 and Beyond

Shocking Marketing Statistics Marketing is constantly changing, sometimes it’s hard to keep up, especially with technology evolving at a faster rate than ever before. As a result, if you want to stay ahead of the curve and outrank your competitors it is always important to be knowledgeable of evolving trends (or hire an agency that is). While you’re looking ahead to the future of marketing, we have compiled a list of the best marketing statistics for 2018 and beyond. • Using videos on landing pages … Continue reading “Shocking Marketing Statistics for 2018 and Beyond”

Marketing Agency vs. In-House Marketing

Every business needs some form of marketing strategy, whether it is a small business or a large corporation, with the aim to bring in customers and money. A marketing agency is the best way to achieve this. In today’s digital landscape, you need to stay ahead of your competitors to be successful. You may be wondering whether hiring an advertising agency is the best idea for your business. Here are five reasons why hiring an advertising agency would benefit you. 1. IT’S CHEAPER This may … Continue reading “Marketing Agency vs. In-House Marketing”

Effectiveness of Entertaining Ads

Effectiveness of Entertaining Ads. “I don’t like when ads take matters too seriously,” I hear echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another adds, “If it’s not clever it’s not worth it.” Talking geckos, dancing ponies, and wordplay (think Kmart’s “Ship my pants”) – these are the marks of modern age advertising. Advertising isn’t just about products. Viewers want to be entertained. Why the long face? While the desire for entertainment is not new, the recent trend … Continue reading “Effectiveness of Entertaining Ads”

Drones – The Future of Advertising

U.A.V (Unmanned Aerial Vehicles) for entertainment and commercial productions. The use of U.A.V. or drone technology has emerged at the forefront of contemporary advertising strategy. This is in large part due to the great reduction in expense when compared to traditional aerial filming with helicopters. Due to the liability insurance that helicopters are required to carry, the costs involved usually skyrocket. In addition to the risk of life & limb driving up the insurance rates, the cost of fuel, maintenance and pilot/crew compensation also have … Continue reading “Drones – The Future of Advertising”

Direct Media vs. Agency Placement

Should you buy your own media or work with an agency on placement? If you run a business you may be considering placing an ad to attract new customers. The question then arises: should I place a media but directly through a potential media partner (TV station, Website, Radio Station, Print Publication) or contact an advertising agency? As tempting as it is to “cut out the middleman” (in the parlance of classic American ad lingo) the latter option is any business owner’s best bet. Why … Continue reading “Direct Media vs. Agency Placement”